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Top Tech Products of the Decade Were All About Communications

December 18, 2009 · Leave a Comment

HuffPost has a “top 11″ list of tech products of the decade, and I was stunned at how many of them were communications tools that radically reshaped the way we think, interact, and entertain ourselves. Among HuffPo’s top 11: iPod: little needs to be said, except, do you remember your life before having gigabytes of music in your pocket to listen to on demand? iTunes: made digital music downloads mainstream TiVo: the neutron bomb that hit TV. Do you remember when you had to watch TV in the order it was presented, or pop in a VHS tape to “time-shift”? How last millennium! Blackberrys/crackberrys/iPhones/PDAs... [Read the full story]

ExJournos

Journalist pokes his head out into the real world, sees his shadow, and goes back

September 17, 2009 · Leave a Comment

I just can’t get enough of journalists trying to make sense of their relationship to PR. Today’s example comes from Monday’s New York Times, where David Carr relates the story of his friend and neighbor, Thomas Moran, who left his thrilling but insecure newspaper job covering New Jersey politics for the safe but dull-as-dishwater world of corporate PR at local utility company PSEG. At least, that’s how Carr characterizes Moran’s two worlds. Here’s how Carr describes being a journalist: Sure, being a newsie is a grind…but it beats working by a mile. Every... [Read the full story]

Media Relations

The Real Steve Jobs Teaches a Lesson About PR to Student Journalist

September 22, 2010 · Leave a Comment

Steve Jobs has always had a reputation in Silicon Valley as an asshole. A brilliant asshole, and one that I greatly admire, but an a-hole none the less. So it was almost refreshing to know that some things don’t change, when a Long Island college student shared with Gawker her exchange with Jobs about trying to get someone from Apple PR to comment for her story about her college giving incoming students an iPad. Until now, I did not know that Mr. Jobs actually engages with some of the people who send him email to his Apple email address, sjobs@apple.com. So that’s interesting. You can... [Read the full story]

Crisis PR

Tiger Should Go With His “New Hugh” Persona

December 20, 2009 · Leave a Comment

Now that the stories about Tiger Woods have descended from “marital woes” to “all out sex/party maniac,” I think Tiger needs a new strategy: Tiger should go full-steam ahead and plant his flag as “the new Hugh Hefner,” or in my shorthand (trademark pending), “The New Hugh.” I’m serious here. Hugh Hefner has made a bloody fortune screwing beautiful women and leading the party life. But he’s ooollllddd. I can’t believe he’s still going strong, supposedly. Hugh ain’t gonna last forever. We need a new role model, a new Adonis... [Read the full story]

PR Evolution

PRSA Delegates Not Ready for the Future Yet

October 16, 2010 · Leave a Comment

The PRSA National Delegate assembly voted down a non-binding resolution today asking the association’s Board to regularly consult the elected delegates on “issues of concern” by submitting them to the assembly’s electronic discussion group. The vote was 95 for, 118 against. Unfortunately for PRSA, this vote told me that the association is even more entrenched in its business-as-usual way of doing things than I thought. Further, it told me that a broad cross-section of the association isn’t prepared to embrace the present and future of communications and engagement. PRSA... [Read the full story]

PR Writing

Clear is the New Clever

February 26, 2010 · Leave a Comment

I love the title of this post: “clear is the new clever.” There — I said it again. I’m not a particularly “clever” PR person. I don’t come up with lame excuses, I don’t misdirect people to divert their attention. I like to help clients sort out their story, position themselves strongly, and then tell the world about it. So I loved picking up this line from journalist/author Sarah Lacy on a recent Bulldog audio conference. Like me, she prefers that people just give it to her straight and clear, rather than trying to grab her attention with something... [Read the full story]

Media Relations

The Real Steve Jobs Teaches a Lesson About PR to Student Journalist

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Two New Ways to Use Texting in Media Relations

Here are two tidbit’s from yesterday’s Bulldog Reporter PR University audio conference on email/online pitching (which I moderated): Dave Satterfield of Sitrick & Co. said that he has texted reporters to answer questions and make clarifications during major announcement events, while they were all...

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