“Vitch” is the first new PR catchword of 2010
Why send a plain old written PR pitch when you can send a “vitch” — a video pitch?
That’s right, the new thing is to make your pitch via video. It’s certainly simple enough to do — plan your video, shoot it with an inexpensive video camera, upload it to Youtube and spread the link.
Makes a [...]
Don't Do These Things If You Want to Get Hired
My new Twitter buddy, PRjobs (aka Lindsay Olson), has written a nice primer over at PRNewser about why people don’t get hired for jobs they want. It really applies to any industry, but Lindsay is a PR headhunter, so it’s focused on our industry.
The tips in a nutshell:
Don’t let your ego hang out there
Focusing on [...]
Big News For This Blogger
I’m happy to report that I’m movin’ uptown — that is, over to CNET’s business-oriented web site, BNET.com. BNET.com is a news-you-can-use site for business people, and they’ve already got a million register users.
I’m the new blogger for their PR-oriented blog, Catching Flack. I’ll be doing the vast majority of my blogging over there.
I will [...]