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“Vitch” is the first new PR catchword of 2010

Posted by on January 8, 2010 · Leave a Comment 

Why send a plain old written PR pitch when you can send a “vitch” — a video pitch? That’s right, the new thing is to make your pitch via video. It’s certainly simple enough to do — plan your video, shoot it with an inexpensive video camera, upload it to Youtube and spread the link. [...]

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Don't Do These Things If You Want to Get Hired

Posted by on December 17, 2008 · 1 Comment 

My new Twitter buddy, PRjobs (aka Lindsay Olson), has written a nice primer over at PRNewser about why people don’t get hired for jobs they want. It really applies to any industry, but Lindsay is a PR headhunter, so it’s focused on our industry. The tips in a nutshell: Don’t let your ego hang out [...]

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The Great Thing About Twitter: You Can Lurk Before You Leap

Posted by on December 13, 2008 · Leave a Comment 

One thing to understand about Twitter: you can follow someone without their permission, unless they have set their profile so that they have to approve you [which is rarely the case]. This means that you can get someone’s Twitter handle, find them on Twitter and click “follow” and if it doesn’t give you the privacy [...]

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Big News For This Blogger

Posted by on November 8, 2007 · 1 Comment 

I’m happy to report that I’m movin’ uptown — that is, over to CNET’s business-oriented web site, BNET.com. BNET.com is a news-you-can-use site for business people, and they’ve already got a million register users. I’m the new blogger for their PR-oriented blog, Catching Flack. I’ll be doing the vast majority of my blogging over there. [...]

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