Attention DC Media Relations Pros
There’s a story in the new issue of the Washingtonian about the idiosyncrasies of some top DC-based journalists. This is must-reading for DC media pitchers. File it away, pull out when you next pitch these folks, use it to build rapport. It can’t hurt.
How Sausage Is Made
You know the old saying about sausage, that it tastes good but you don’t really want to see how it’s made. Well today, Clark Hoyt, the Public Editor of the New York Times (that would be their ombudsman, but the Times had to have their own fancy title), gives a delicious behind the scenes look [...]
Coming Next Week: Fox Business Network
Even as Rupert Murdoch moves forward to close the deal to by Dow Jones, Fox is close to launching its much-anticipated Fox Business Network to compete for business news viewers with CNBC. The Talking Biz News blog is doing a good job tracking this new entrant in business news. If you’re interested in pitching FBN, [...]
Radio Journalists Share Their Wisdom
I moderated another Bulldog Reporter PR University Audio Conference today on working with radio journalists. My thanks go out to panelists Lynn Medcalf, Executive Vice President, Co-Founder, News Generation, Kitty Eisele, Supervising Editor, National Public Radio, Judy Hydock, Executive Producer, DayBreak USA, Charles Munroe-Kane, Executive Producer, Public Radio International and Brian Cook, Producer, American Urban [...]
Great New Article on Wall Street Journal
There’s been a lot of crappy speculation on the fate of the Wall Street Journal once Rupert Murdoch takes over. Here’s one article, though, that does an excellent job: A new jewel for Rupert Murdoch’s crown: Will he fix what isn’t broken at The Wall Street Journal? It’s in the latest edition of PRSA Tactics. [...]
Signs of the Times
A couple of signposts on the road to a new media landscape: First: the SF Chronicle is doing an odd, interesting thing: posting a blog of little “remembrances” of staffers who have lost their jobs at the downsized paper. You can scroll through them here. From a media relations standpoint, these may be of limited [...]
NSA Goes on Deep Background
It’s always a good idea to try to give journalists background information to help them write better informed stories in a broader context. Too often, they come to stories under-prepared, which they think is a sign of strength (“I can cover anything”) and too often results in shallow, inaccurate stories. The problem most of us [...]
This Is Who You Are Dealing With
The San Francisco Giants held a press conference yesterday to announce that they won’t bring Barry Bonds back next season. At least 3 local TV stations carried the beginning of the press conference live at the top of their 5pm newscasts. At least 2 of them KNTV (NBC, Channel 11) and KPIX (CBS, Channel 5), [...]