How to Get Book Authors on NPR
Here’s a first-rate tip from the recent Bulldog Reporter webinar I moderated on building relationships with journalists: The question was this: how can unknown authors, and their publicists, get on prime NPR shows like “All Things Considered”? Answer: create a relationship with NPR Senior Producer Ellen Silva, who produces the “You Must Read This” segment [...]
Pitching wire services is always a key media relations tactic
News wire services are still alive and reasonably well: AP, Reuters, Dow Jones, Bloomberg, and so on. They were never directly reliant on advertising revenue for survival (though their customers were/are), and they have found new life on the Internet, where their 24/7 service dovetails perfectly with the web’s insatiable need for news. The care [...]
Physical Media is So Not Dead
I’ve been meaning to reply to Steve Rubel’s post of earlier this month for some time — namely, his thesis that within five years, non-digital media will be dead or almost dead. To wit: I want to make a bet with you today. By January 2014 I will wager that in the US almost all [...]
Bancrofts Going Out With a Whimper
Poor Bancroft family (that would be poor in the pitiful sense, not in the monetary sense). Seems they couldn’t agree on who to nominate to the News Corp. board as part of their sale of Dow Jones (they were too tired to make a good decision, apparently), so they let their contractual right expire and [...]
PR for Start-ups
Good helpful piece on PR for start-ups (and most everyone else) here at BlueBlog.
Newspapers Are Still A $60 Billion-a-Year Industry
Great piece this morning on CNN.com/Fortune about the current state of the newspaper industry. Despite all the bad headlines, reports Richard Siklos, newspapers are still generating $60 billion in sales and still generating “decent profits.” Yes, public stock investors are unhappy with the performance of newspaper stock prices, but that’s another issue. And for sure, [...]
What Were They Thinking?!?
This blog is called “21st Century Media Relations” — that is, how to do PR and media relations in the fast-changing Internet-enabled environment of the 21st century. Here’s an example of 20th Century media relations, or maybe 19th century if they did PR back then: From the TV column on the web site of the [...]
How NOT to say "No Comment"
Great story in yesterday’s WSJ about the subprime mess — in classic Journal fashion, they looked at the intertwined relationships of players in the mortgage business, tracing the story from the misfortunes of a single homeowner up to giant multinational financial institutions that invested in mortgage-backed securities, including securities whose returns were dependent on the [...]
Talkin' FBN
Comcast hasn’t added Fox Business to my line-up yet, so I can’t really give you a first-hand take on the goings on. Needless to say, the global point for business news PR people is that a huge new mainstream media outlet just opened shop, which is very good news in the era of widespread newsroom [...]