Tiger Woods Swings and Misses With Scripted Apology

Tiger Woods is the best golfer on Planet Earth. I am one of the worst. So unlike Tiger, I know what it’s like to swing at a golf ball and completely miss it.
After his public apology on Friday, Tiger now knows what it’s like to completely swing and miss — at least metaphorically. May he [...]

Tiger Should Go With His “New Hugh” Persona

Now that the stories about Tiger Woods have descended from “marital woes” to “all out sex/party maniac,” I think Tiger needs a new strategy:
Tiger should go full-steam ahead and plant his flag as “the new Hugh Hefner,” or in my shorthand (trademark pending), “The New Hugh.”
I’m serious here.

Hugh Hefner has made a bloody fortune screwing [...]

The Ugly Truth About Tiger Woods and All His Enablers

So it turns out that Tiger Woods has been a carousing, hard partying guy, both as a bachelor and as a married man. In essence, this doesn’t surprise me one bit — in fact, it makes a lot more sense than the partial stories that were coming out the first week about his “transgressions.” I [...]

Tiger Woods and the Concept of Super-Replicators

One of the more interesting things that has been said about Tiger Woods  is that now he is “human like the rest of us.” This is undoubtedly true, though quite painful for him and us to live through this week. We all have our human failings — can you imagine coming to terms with yours [...]

Tiger Woods Caught With His Pants Down, But He Keeps His Guard Up

Uh-oh. It turns out that where there was Thanksgiving Day smoke, there was definitely fire. Tiger Woods has been caught red-handed being a philandering adulterer. Goodbye pristine reputation, maybe goodbye marriage.
But is it goodbye golf game and goodbye endorsements? No and probably not.
Woods issued another statement today, this time saying he “let my family down [...]

Tiger Woods Takes the Right Media Relations Tack

As the Tiger Woods car accident story was becoming known and starting to be covered in the media, my other half passed along an article talking about “what Tiger should do,” and suggesting that I weigh in. In the moment, I have to say that I had a hard time forming a strategy, partly due [...]