How to Get to the Top of Search Rankings
Want to be on the top of the search rankings when someone’s looking for your product or service? Who doesn’t?? If so, you’ve got to use search engine optimization strategies when designing your web site and posting content. It doesn’t happen naturally. What are the proven techniques? Sally Falkow posts an excellent primer called, “How [...]
Have You Noticed the Changes at the Wall Street Journal?
The Wall Street Journal is right in the thick of the Crisis on Wall Street and the $700 Billion Bailout — “it’s like a post-9/11 atmosphere. People are eating and sleeping this thing every day,” says Don Clark, deputy bureau chief of the Journal’s San Francisco bureau. But the current crisis isn’t the only big [...]
Journalist Offers Bite-Sized PR Tips
If reading PR tips in blog items like this takes too long, you should check out Rafe Needleman’s ProPRTips. He offers PR tips in bite-sized chunks that look like they came from Twitter. The reason they look like “tweets” is that, in fact, they are tweets. Needleman started offering his PR tips on Twitter and [...]
How to Spam Check Your Press Releases
Here’s a tool you need to add to your PR toolkit ASAP: a free automatic content-checker that you can use to test your outgoing email before you send it to see if it is likely to get caught in a spam filter. This tool is essential if you are sending out a lot of email [...]
The Email Heard ‘Round the World
The awesome power of email and the Internet is already on display in this Presidential election cycle. Have you read the Anne Kilkenny email about Sarah Palin yet? For those of you who haven’t gotten multiple copies in your inbox, this is a real email from a real resident of Wasilla, AK, who decided to [...]
How One Reporter Uses Twitter to Find Stories
Very interesting interview on NPR’s On The Media with Julio Ojeda Zapata of the St. Paul Pioneer Press about how he uses Twitter in his job. You can read the transcript or listen here. Zapata says he uses Twitter to find sources for stories, sort of like putting out a query to hundreds of people. [...]
Maybe It’s Time to Start a Vlog
A lot of people are still struggling with the notion of whether blogging is something that they will have to do in order to remain competitive. In general, I believe the answer is a qualified ‘yes.’ I don’t think you’ve got to create a journalistic blog (like this one) — trust me, it’s a fair [...]
Bloggers Use Filtering to Fight Back Against PR Spam
In brief: Email filtering is now starting to be used by bloggers to block and delete PR spam before it even reaches the intended recipient There really haven’t been many consequences to spamming journalists with unwanted PR pitches — until now. In what is sure to be the beginning of a trend, a blogger has [...]