The difference between the mainstream media and online media keeps getting smaller
Everyone knows that the mainstream media and the online media are two very different beasts, at least in their roots and points of view. But as we get further into the Internet revolution and the weakening of the business models of the mainstream media, the lines are really starting to blur. I ran across an [...]
Hooray for frickin’ Carol Bartz of Yahoo!
I’ve decided I’m a big Carol Bartz fan. Note to my contacts at Yahoo: I want to meet her and be her media trainer! The latest Bartz bomb came yesterday in response, again, to one of those “how can Yahoo survive” questions. The Yahoo CEO turned the question around and challenged the media to focus [...]
Great insights into New York Times blogging
MyRagan.com has a great article by Paul Boutin, a Times freelancer and VentureBeat.com writer, about the nuts and bolts of blogging for the New York Times. It’s free today but may go behind Ragan’s paid sub firewall soon so check it out while you can. Inside peek: How The New York Times handles its blogs [...]
dna13's new Enterprise edition is the next generation of reputation monitoring
We’re now far enough along in the development of the Internet and desktop software that corporations can now access very sophisticated tools to monitor the messages flowing out there in the world about them. I recently had a chance to demo dna13′s new Enterprise software and it looked to me like the future of reputation [...]
Yahoo's CEO Shows the Big Boys How It's Done
Nice to see some refreshing candor from Yahoo’s newish CEO, Carol Bartz. At the hipper-than-thou D Conference sponsored by the Wall Street Journal, Bartz stage-whispered the f-bomb at media high priestess Kara Swisher, not a direct shot but definitely a signal that she was to be taken seriously. Then, at the same conference, she interrupted [...]
New York Times Bloggers Dish With PR Pros
Three New York Times writers/bloggers sat down for a lively panel discussion on the second day of the Media Relations Summit in NYC: Andrew Ross Sorkin of DealBook, Saul Hansell of Bits, and Tara Parker-Pope of Well. Following are notes from each: Hansell: Interested in: spot news, little things, debates, interactive features, news analysis and [...]
Show a little love to build blogger relations
News bloggers who are competing on a minute-by-minute basis with other blogs — such as the feverish competition among technology gadget blogs — are always hungry for an exclusive, or at least to the get the news about a new product a few minutes before the competition. So the next time you have a story [...]
Newsforce Offers A New Option for Your Press Releases
There are thousands of press releases issued every day, and most of them get almost no coverage and generate almost no awareness. Yet the press release is still the number one tactic in the PR arsenal. Most practitioners, it would seem, have at least realized that press releases are now more than just one-way announcements [...]