No Free Wifi at PRSA International Conference – Here’s Why
This may seem like a nitpicky post, but trust me it’s not. It’s 5pm on the first day of the PRSA International Conference and I’m sitting in the lobby bar blogging on the ‘net, rather than sitting in a session, ironically, on using online tools to do and manage PR programs. My colleague Sandra Fathi [...]
PRSA Delegates Not Ready for the Future Yet
The PRSA National Delegate assembly voted down a non-binding resolution today asking the association’s Board to regularly consult the elected delegates on “issues of concern” by submitting them to the assembly’s electronic discussion group. The vote was 95 for, 118 against. Unfortunately for PRSA, this vote told me that the association is even more entrenched [...]
The Real Steve Jobs Teaches a Lesson About PR to Student Journalist
Steve Jobs has always had a reputation in Silicon Valley as an asshole. A brilliant asshole, and one that I greatly admire, but an a-hole none the less. So it was almost refreshing to know that some things don’t change, when a Long Island college student shared with Gawker her exchange with Jobs about trying [...]
Starbucks’ Free WiFi is a Big Deal – Here’s Why
News flash: I just moved to an office in downtown San Francisco — woohoo! I love The City, and now I have a chance to be here everyday again. I last worked in SF in 1997. One thing that has changed since 1997 — there are a LOT more Starbucks in downtown SF. No duh. [...]
“Vitch” is the first new PR catchword of 2010
Why send a plain old written PR pitch when you can send a “vitch” — a video pitch? That’s right, the new thing is to make your pitch via video. It’s certainly simple enough to do — plan your video, shoot it with an inexpensive video camera, upload it to Youtube and spread the link. [...]
Company Gets $500,000 in VC Funding to Bridge the Gap Between PR and Media
I am one who believes there will always be a chasm between the media and PR, unless and until the media dies and all media is PR. Which I hope does not happen. I’ve been working on the media/PR divide much of my career. I was known as a sympathic media person who helped PR [...]
Are PR Embargoes Dead?
The embargo is one of my favorite PR tactics, but it looks like it will soon be another casualty of the Internet, if it isn’t already. In the ooollllddd days, you could hand out embargoed news and assuming you had a good relationship with the media, the news would sit in the can until the [...]