Starbucks’ Free WiFi is a Big Deal – Here’s Why
News flash: I just moved to an office in downtown San Francisco — woohoo! I love The City, and now I have a chance to be here everyday again. I last worked in SF in 1997.
One thing that has changed since 1997 — there are a LOT more Starbucks in downtown SF. No duh. There [...]
“Vitch” is the first new PR catchword of 2010
Why send a plain old written PR pitch when you can send a “vitch” — a video pitch?
That’s right, the new thing is to make your pitch via video. It’s certainly simple enough to do — plan your video, shoot it with an inexpensive video camera, upload it to Youtube and spread the link.
Makes a [...]
Company Gets $500,000 in VC Funding to Bridge the Gap Between PR and Media
I am one who believes there will always be a chasm between the media and PR, unless and until the media dies and all media is PR. Which I hope does not happen.
I’ve been working on the media/PR divide much of my career. I was known as a sympathic media person who helped PR people [...]
Are PR Embargoes Dead?
The embargo is one of my favorite PR tactics, but it looks like it will soon be another casualty of the Internet, if it isn’t already.
In the ooollllddd days, you could hand out embargoed news and assuming you had a good relationship with the media, the news would sit in the can until the agreed-upon [...]
The difference between the mainstream media and online media keeps getting smaller
Everyone knows that the mainstream media and the online media are two very different beasts, at least in their roots and points of view. But as we get further into the Internet revolution and the weakening of the business models of the mainstream media, the lines are really starting to blur.
I ran across an example [...]
Hooray for frickin’ Carol Bartz of Yahoo!
I’ve decided I’m a big Carol Bartz fan. Note to my contacts at Yahoo: I want to meet her and be her media trainer!
The latest Bartz bomb came yesterday in response, again, to one of those “how can Yahoo survive” questions. The Yahoo CEO turned the question around and challenged the media to focus on [...]
Great insights into New York Times blogging
MyRagan.com has a great article by Paul Boutin, a Times freelancer and VentureBeat.com writer, about the nuts and bolts of blogging for the New York Times. It’s free today but may go behind Ragan’s paid sub firewall soon so check it out while you can.
Inside peek: How The New York Times handles its blogs
Excerpt:
In many [...]