Tiger Should Go With His “New Hugh” Persona
Now that the stories about Tiger Woods have descended from “marital woes” to “all out sex/party maniac,” I think Tiger needs a new strategy:
Tiger should go full-steam ahead and plant his flag as “the new Hugh Hefner,” or in my shorthand (trademark pending), “The New Hugh.”
I’m serious here.
Hugh Hefner has made a bloody fortune screwing [...]
The Ugly Truth About Tiger Woods and All His Enablers
So it turns out that Tiger Woods has been a carousing, hard partying guy, both as a bachelor and as a married man. In essence, this doesn’t surprise me one bit — in fact, it makes a lot more sense than the partial stories that were coming out the first week about his “transgressions.” I [...]
Tiger Woods Caught With His Pants Down, But He Keeps His Guard Up
Uh-oh. It turns out that where there was Thanksgiving Day smoke, there was definitely fire. Tiger Woods has been caught red-handed being a philandering adulterer. Goodbye pristine reputation, maybe goodbye marriage.
But is it goodbye golf game and goodbye endorsements? No and probably not.
Woods issued another statement today, this time saying he “let my family down [...]
Tiger Woods Takes the Right Media Relations Tack
As the Tiger Woods car accident story was becoming known and starting to be covered in the media, my other half passed along an article talking about “what Tiger should do,” and suggesting that I weigh in. In the moment, I have to say that I had a hard time forming a strategy, partly due [...]
PR Rule #1: It’s About the Message, Not About the Methods
Generally speaking, it’s a bad sign when your PR strategy becomes the story, rather than the messages you are trying to send.
And so it was today, when the New York Times ran five nearly identical pictures on its front page of Obama giving health care reform interviews on five Sunday talk shows, accompanying a story [...]
What the heck is U-verse? AT&T doesn’t make it easy to find out.
I’ve been planning an upgrade of the TV set-up in my house, and have started to research the options. It is almost a full-time job.
On the hardware side, the options are pretty straight forward — HD or not, 720 or 1080, LCD (cheaper) or LED (much more expensive).
But on the content side — that’s another [...]
Obama is Blowing the Health Care PR Battle
I’m stunned by the amateur approach of Obama and his White House team to the PR aspects of health care insurance reform. While the opponents of the plan have done a masterful job of ginning up opposition to change, the White House has been caught napping and clueless.
I kept waiting to see if the Obama [...]
Does Obama Need a Hail-Mary PR Pass on Health Care Reform?
Back from Vegas, where the famously in-touch Vegas taxi drivers were 100% against Obama’s health care plan. Why? Who the hell knows. Probably because the right wingnuts on talk radio are tearing it down.
But there’s a serious grain of reality in these man-on-the-street insights. Eight months ago, Obama’s PR machine had created a feel-good climate [...]
Ticketmaster Tries to Solve a Big Problem With a Little PR Push
One of the most important lessons of crisis communications is that most crises are not communications problems, they’re operational problems. Communications can help in many ways to diffuse a crisis and calm people down, but if the operational issue at the heart of the problem isn’t addressed, no amount of PR spin is going to [...]