When is a press release not a press release?
Posted by jongreer on July 13, 2009 · Leave a Comment
The term “press release” is a whopper of a misnomer. The public communication we call a “press release” hasn’t simply been a message to the media for a long time. Now, though, the web makes the term virtually meaningless. So many different people and audiences other than the media can access our press releases in [...]
Filed under Online Media, Online PR, PR Measurement, PR Writing, Press Releases, Social Media, Social Media Release, Social Networking · Tagged with
Online Media Echo Chamber Tries and Convicts Domino's
Posted by jongreer on April 16, 2009 · Leave a Comment
I’m skeptical about the supposedly major damage done to the Domino’s brand by a gross YouTube video a couple of its employees made showing them sneezing on a sandwich and doing other inappropriate food-handling things (you can search for the video online if you want). Soon after the video hit YouTube and started to make [...]
Filed under Crisis PR, Management, Online Media, Online PR, Public Relations, Social Media, Social Networking, Spin · Tagged with
The Great Thing About Twitter: You Can Lurk Before You Leap
Posted by jongreer on December 13, 2008 · Leave a Comment
One thing to understand about Twitter: you can follow someone without their permission, unless they have set their profile so that they have to approve you [which is rarely the case]. This means that you can get someone’s Twitter handle, find them on Twitter and click “follow” and if it doesn’t give you the privacy [...]
Filed under Media Relations, Online PR, PR Evolution, Social Media, Social Networking, Twitter, Uncategorized · Tagged with