When is a press release not a press release?
Posted by jongreer on July 13, 2009 · 4 Comments
The term “press release” is a whopper of a misnomer. The public communication we call a “press release” hasn’t simply been a message to the media for a long time.
Now, though, the web makes the term virtually meaningless. So many different people and audiences other than the media can access our press releases in real [...]
Filed under Online Media, Online PR, PR Measurement, PR Writing, Press Releases, Social Media, Social Media Release, Social Networking · Tagged with
When You Pitch the Media, It's Not About You
Posted by jongreer on May 5, 2009 · 2 Comments
If I could wave a magic wand and change one thing about PR, it would be this: to make all press releases and PR pronouncements about the interests of readers, users and editors, not about the organization issuing the press release.
Think about it: aside from pronouncements from the White House, how often are news stories [...]
Filed under Media Relations, Media Relations Essentials, Media Relations Tips, Online Media, Online PR, PR Writing, Press Releases, Public Relations, Social Media, Social Media Release · Tagged with
New White Paper on Online PR
Posted by jongreer on October 3, 2007 · Leave a Comment
Great new white paper from e-consultancy on the state of online PR. Definitely worth downloading. Some nuggets for you:
The rise of user-generated content (‘UGC’) and blogging means that there is a growing need to be able to monitor, engage with, and respond to what is being said about you, your brand, product or service online.
[...]
Filed under Online PR, PR Evolution, PR Measurement, Social Media Release · Tagged with
New Date for Online Ethics Panel
Posted by jongreer on September 12, 2007 · Leave a Comment
We’ve set a new date for the online ethics panel referenced below. It will be Oct. 30 at Cooley Godward Kronish in Palo Alto. Click here for all the details.
Filed under Blogola, Blogs, Media Evolution, Media Relations, Online Ethics, Online PR, PR Evolution, Social Media Release · Tagged with
Social Media Release Talk is Heating Up
While the trailblazers have given us a good start with the Social Media Release, we’re a long way from done in transforming the current traditional press release into an Internet-optimized release.
Yesterday, Adweek weighed in with a story about SMRs.
Thursday, Bulldog Reporter’s PR University will devote 90 minutes to the subject in an Audio Conference called [...]
Filed under Media Relations, Media Relations Tips, Online PR, PR Evolution, Social Media, Social Media Release · Tagged with
Further Development of the Social Media Release
Posted by jongreer on July 3, 2007 · Leave a Comment
Several online media pioneers are taking the lead in developing templates for a next generation news release to replace the static, quasi-journalistic release we have been using for years.
The idea behind the development of the social media release, or SMR, is to leverage the resources of the Internet to generate wider distribution of your press [...]
Filed under Online PR, PR Evolution, Social Media, Social Media Release · Tagged with
How Do Bloggers Use News Content?
Posted by jongreer on June 20, 2007 · Leave a Comment
Sally Falkow is conducting an online survey to find out how bloggers actually use news releases and other news content. This is a key question that gets to the heart of your social media relations strategy, including what should be in a social media release.
So if you’re a blogger who uses news items, take the [...]
Filed under Blogs, Media Relations, Online PR, PR Evolution, Social Media, Social Media Release · Tagged with
NY Times' David Pogue at the Bulldog Conference
Posted by jongreer on June 12, 2007 · 2 Comments
David Pogue, the personal technology columnist for the New York Times, gave a hilarious and insightful keynote at the Bulldog conference today. Some of his comments:
Corporations will/are taking over social media: David showed a screen shot from iTunes of the most popular podcasts, and almost all of them were generated by large media corporations (including [...]
Filed under Media Evolution, Media Relations Tips, Media on PR, Online PR, PR Evolution, Social Media, Social Media Release · Tagged with
More Social Media Release Stuff
Posted by jongreer on June 8, 2007 · Leave a Comment
As part of the iterative process of perhaps improving on current social media release models, here are some more links to the work of people who got started on this before me.
First of all, the Social Media Club’s SMR site. Lots of good stuff there.
Secondly, Brian Solis’s PR 2.0 blog. Lots more good stuff there.
Shift [...]
Filed under Media Relations Tips, Online PR, Social Media, Social Media Release · Tagged with