Tiger Should Go With His “New Hugh” Persona
Now that the stories about Tiger Woods have descended from “marital woes” to “all out sex/party maniac,” I think Tiger needs a new strategy:
Tiger should go full-steam ahead and plant his flag as “the new Hugh Hefner,” or in my shorthand (trademark pending), “The New Hugh.”
I’m serious here.
Hugh Hefner has made a bloody fortune screwing [...]
Does Dan Abrams Have Any Clients Yet?
There’s certainly been a lot of coverage of MSNBC’s Dan Abrams and his venture into corporate communications and marketing, Abrams Research. Besides being a TV personality (which guarantees some name recognition), Abrams has stirred some interest in his fledgling venture because he claims he is using journalists as moonlighters to do some of the communications [...]
GM's Wagoner Uses the B-word and Gets Burned
Being a spokesperson is hard — seriously. And being the spokesperson when you are also the CEO of General Motors in 2009 must be close to impossible. But hey, that’s why they get paid the big bucks, right?
GM’s CEO inadvertently used the phrase “bankruptcy…could work,” at a media breakfast with the Wall Street Journal in [...]
Blagojevich PR Blitz is a Laughable Farce
With imbeciles like Illinois governor Rod Blagojevich using media relations tactics to try to influence the outcome of his impeachment trial, PR gets another black eye.
Yes, there are many times when you should go on the offensive, make yourself available to the press, and try to sway public opinion
to your cause. In fact, it’s really [...]
Sweet Publicity Stunt by Ben & Jerry
Leave it to the Vermont hippie ice cream company to nail the ultimate PR publicity stunt playing off Obama’s inauguration: for the month of January, good ‘ol butter pecan ice cream will be known as “Yes Pecan” ice cream.
I love it.
The lesson here [assuming there is one] is that for a publicity stunt to work, [...]