“Vitch” is the first new PR catchword of 2010
Why send a plain old written PR pitch when you can send a “vitch” — a video pitch?
That’s right, the new thing is to make your pitch via video. It’s certainly simple enough to do — plan your video, shoot it with an inexpensive video camera, upload it to Youtube and spread the link.
Makes a [...]
The Ugly Truth About Tiger Woods and All His Enablers
So it turns out that Tiger Woods has been a carousing, hard partying guy, both as a bachelor and as a married man. In essence, this doesn’t surprise me one bit — in fact, it makes a lot more sense than the partial stories that were coming out the first week about his “transgressions.” I [...]
Company Gets $500,000 in VC Funding to Bridge the Gap Between PR and Media
I am one who believes there will always be a chasm between the media and PR, unless and until the media dies and all media is PR. Which I hope does not happen.
I’ve been working on the media/PR divide much of my career. I was known as a sympathic media person who helped PR people [...]
Tiger Woods Caught With His Pants Down, But He Keeps His Guard Up
Uh-oh. It turns out that where there was Thanksgiving Day smoke, there was definitely fire. Tiger Woods has been caught red-handed being a philandering adulterer. Goodbye pristine reputation, maybe goodbye marriage.
But is it goodbye golf game and goodbye endorsements? No and probably not.
Woods issued another statement today, this time saying he “let my family down [...]
Tiger Woods Takes the Right Media Relations Tack
As the Tiger Woods car accident story was becoming known and starting to be covered in the media, my other half passed along an article talking about “what Tiger should do,” and suggesting that I weigh in. In the moment, I have to say that I had a hard time forming a strategy, partly due [...]
Cosmetics Gravy Train Stops for Beauty Blogger, and She Blames PR
Here’s an interesting post from the other side of the PR/blogger divide: it’s a well written, well reasoned post by a beauty blogger about her experience dealing with PR for cosmetics and other personal care products.
After starting her blog in 2007, she says she was besieged with free product — full-size samples of everything she [...]
PRSA finally unveils a new web site
PRSA finally took the wraps off its new web site. It was long overdue. The old one was a mess, and did not represent the industry well. It was worse than a case of the “cobbler’s children.” The old site screamed: we’re not very competent.
This new one says, we get it (2007 edition). That is [...]
Having a co-dependent personality is good if you are in public relations
Warning: heavy post ahead.
Codependency is one of the most common terms in psychology and one with a very broad definition. It derives from the behavior of people who live with alcoholics or other addicts and have had to adjust their methods of coping to account for the addiction. But it really encompasses a broad set [...]
Know-Nothing Journalists Give Bad PR Advice (Again)
I almost didn’t even react to this latest example of journalists giving businesspeople bad advice about PR, but I couldn’t help it. I figured it was better to blog about it than to leave a comment on someone else’s blog.
Here’s the story: a Boston web trade group held an event on Tuesday called, “An Entrepreneur’s [...]