Are PR Embargoes Dead?
The embargo is one of my favorite PR tactics, but it looks like it will soon be another casualty of the Internet, if it isn’t already.
In the ooollllddd days, you could hand out embargoed news and assuming you had a good relationship with the media, the news would sit in the can until the agreed-upon [...]
3 No-No’s When You Pitch the Media By Email
Almost all journalists say they want to be pitched by email. So guess what — they are deluged with email pitches! And to make matters worse, most of them are bloated, non-news pitches that get deleted faster than you can say, “did you get my email?”
How to avoid the trash bin? That’s easy — pitch [...]
Journalists Expect to Receive Your Press Release Via Email
The headline of this post may sound stunningly obvious, but let me repeat and explain: the vast majority of journalists prefer to find out about your press release by getting it in their email inbox.
According to a survey of more than 2,300 journalists conducted by Bulldog Reporter and TEKgroup International, email was the preferred [...]
News Wires Are for Web Dissemination, Not Reaching Newsrooms
I did a release this morning about my interesting new client, Shareholder Representative Services. They are a very successful new company pioneering a new market niche in the venture capital space.
The release was about a new client win. Now, the vast, vast majority of new client press releases are turgid and boring and will get [...]
MatchPoint is a Worthy New Addition to Your PR Toolbox
I tried out MatchPoint, the new PR list-building web site, and I think it’s very good and interesting. And I give the creators, Peter Himler and eNR, an A++ for thinking up something new and innovative to add to the PR Toolbox.
MatchPoint works as follows: you copy the text of your press release into MatchPoint’s [...]
PR for Start-ups
Good helpful piece on PR for start-ups (and most everyone else) here at BlueBlog.
Fundamentals of SEO for PR
Here’s an excellent free resource for PR people everywhere: a 3-part series on optimizing your press releases for the web (SEO = Search Engine Optimization).
I recommend you read the 3 parts in their entirety. But here are a few nuggets of wisdom:
Identify the crucial descriptive keywords for your release. Use these terms to craft a [...]