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Posted by jongreer on October 17, 2007 · 2 Comments
Raging debate over at and around Silicon Valley Watcher, a blog run by former Financial Times writer Tom Foremski. Tom contends that PR is a dying industry, headed down the same rat hole as the dead-tree media business. A sampling from Tom: I’ve long warned the PR industry that it is on borrowed time. The [...]
Posted by jongreer on October 15, 2007 · Leave a Comment
The PRSA Silicon Valley panel on online ethics for journalists and PR professionals, rescheduled from September, is coming up: it’s scheduled for October 30, 8-9:30 am at the offices of Cooley Godward Kronish in Palo Alto. If you can make it, I hope you will join us. Here’s the reg form and here’s the description [...]
Posted by jongreer on October 10, 2007 · 1 Comment
The news cycle is dead. Long live “The Opinion Cycle.” So says Lee Ann Schreiber, ombudsman for ESPN. In a terrific piece on ESPN.com, Schreiber dissects various sports “controversies” and concludes that a) very little actual reporting was done but b) tons of opinions were spewed. She wrote: “If you look at the proportion of [...]
Posted by jongreer on October 3, 2007 · Leave a Comment
Great new white paper from e-consultancy on the state of online PR. Definitely worth downloading. Some nuggets for you: The rise of user-generated content (‘UGC’) and blogging means that there is a growing need to be able to monitor, engage with, and respond to what is being said about you, your brand, product or service [...]
Posted by jongreer on September 25, 2007 · 1 Comment
Had coffee today with Elke Heiss, VP of Sterling Communications and head of their SF office. I know Elke from doing a media training program for one of her clients, ShoreTel Inc., last year. First of all, Elke recommended that I stop calling my training programs “media training” and instead re-position them as “spokesperson training,” [...]
Posted by jongreer on September 24, 2007 · Leave a Comment
The Wall Street Journal and the U.K.’s Observer both outed Burson-Marsteller today as the “sock puppet” of Microsoft’s effort to create an Internet industry group to oppose Google’s planned acquisition of DoubleClick. Seems B-M has sent emails to players in the Internet space urging them to join a new industry group, Initiative for Competitive Online [...]
Posted by jongreer on September 19, 2007 · Leave a Comment
Here’s an excellent free resource for PR people everywhere: a 3-part series on optimizing your press releases for the web (SEO = Search Engine Optimization). I recommend you read the 3 parts in their entirety. But here are a few nuggets of wisdom: Identify the crucial descriptive keywords for your release. Use these terms to [...]
Posted by jongreer on September 14, 2007 · Leave a Comment
Yahoo is apparently testing a new service called Yahoo Mash – testing it internally that is. But then someone from Yahoo sent a log-in invitation to New York Times tech writer Brad Stone. As Stone writes on an NY Times blog: I followed the link to mash.yahoo.com, which bounced me to a username/password page, titled Yahoo [...]
Posted by jongreer on September 13, 2007 · 1 Comment
September is Ethics Month for PRSA. Not sure what that means in terms of actual practice. As noted below, we at the Silicon Valley chapter are holding a panel on online ethics on Oct. 30, rescheduled from last week. Whatever else PRSA is doing, they did publish an interesting roundtable discusion by members of their [...]
Posted by jongreer on September 13, 2007 · 1 Comment
Nice job by the folks at Ogilvy PR to come up with a code of ethics in conducting blogger media relations. Their code is reprinted below in its entirety. It’s as much a Code of Blogger Media Relations Best Practices as it is a Code of Ethics. It’s an outstanding starting point and something every [...]
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