UC San Diego PR Nightmare!
It’s that time of year again, as parents and high school seniors anxiously await the ‘fat’ or ‘thin’ envelopes from the colleges of their choice. Only this year and for some time, colleges have also sent out emails announcing the news.
That’s what UC San Diego did this week — except they sent the “you’re accepted” [...]
The Online-Only SeattlePI.com Will Be a Media Relations Challenge
Take a moment and note that this is a landmark day in American journalism, and by extension, American public relations. A major American metropolitan newspaper, the Seattle Post-Intelligencer, has completely dropped its print edition and gone online only.
It’s hard to imagine this not being the first of a trend, and perhaps even the beginning of [...]
If your corporate web site looks credible, media sites will link to it
Time and again, the biggest complaint from journalists trying to do company research on the web is corporate web sites are hard to navigate and hard to use. “If they’re not usable, we’ll just go to Google,” says Dan Gaines, managing editor of LATimes.com.
But a good credible corporate site? Gaines says that more and more, [...]
Newspapers Are Still A $60 Billion-a-Year Industry
Great piece this morning on CNN.com/Fortune about the current state of the newspaper industry. Despite all the bad headlines, reports Richard Siklos, newspapers are still generating $60 billion in sales and still generating “decent profits.” Yes, public stock investors are unhappy with the performance of newspaper stock prices, but that’s another issue. And for sure, [...]
The News Cycle is Dead
The news cycle is dead. Long live “The Opinion Cycle.”
So says Lee Ann Schreiber, ombudsman for ESPN. In a terrific piece on ESPN.com, Schreiber dissects various sports “controversies” and concludes that a) very little actual reporting was done but b) tons of opinions were spewed. She wrote:
“If you look at the proportion of airtime [...]