“Vitch” is the first new PR catchword of 2010
Why send a plain old written PR pitch when you can send a “vitch” — a video pitch?
That’s right, the new thing is to make your pitch via video. It’s certainly simple enough to do — plan your video, shoot it with an inexpensive video camera, upload it to Youtube and spread the link.
Makes a [...]
Company Gets $500,000 in VC Funding to Bridge the Gap Between PR and Media
I am one who believes there will always be a chasm between the media and PR, unless and until the media dies and all media is PR. Which I hope does not happen.
I’ve been working on the media/PR divide much of my career. I was known as a sympathic media person who helped PR people [...]
Vote Yes on PRSA Bylaw Revisions and Move on to What’s Really Important
The PRSA National Delegate Assembly will take place this Saturday in San Diego. I’m a delegate but I can’t make it, so I’m sending a proxy voter. She asked how to vote and I told her she was free to vote as she pleased. But I wanted to go on the record to the industry [...]
In the end, it’s all corporate communications
One of the reasons I became disillusioned and left the mainstream media was that while it purports to be “independent” and “objective,” it’s really just corporate communications. That is, the media of today is largely owned by massive corporations who want to make money, and they do so by researching and reporting “news” and delivering [...]
Rachel Maddow Deftly Injects Anti-Racism Into the National Mainstream
Racism has been one of the greatest stains on the American experiment and remains an insidious and destructive force in today’s society. The election of Barack Obama has done two things: 1) it has shown that a majority of the electorate is now ready and willing to trust a non-white as the nation’s President and [...]
Pitching Business Media Is Getting Tougher and Tougher
One of the untold stories of PR over the last quarter century has been the great rise in business journalism, from a media backwater to a front-and-center element of the media. It just so happens that I had a front-row seat for this transformation, as I entered business journalism in 1981 as part of the [...]
dna13's new Enterprise edition is the next generation of reputation monitoring
We’re now far enough along in the development of the Internet and desktop software that corporations can now access very sophisticated tools to monitor the messages flowing out there in the world about them. I recently had a chance to demo dna13’s new Enterprise software and it looked to me like the future of reputation [...]
Maybe Dan Abrams Is On To Something
Dan Abrams, the MSNBC talker and would-be PR counselor, has been taking some heat (from this blogger and elsewhere) about the stated strategy of his Abrams Research shop to use working journalists as moonlighting PR consultants to his clients.
With journalism under siege and journalism jobs vanishing faster than you can say “Huffington Post,” it does [...]
Dan Abrams Update: My "Journalists" Are Really Freelancers And the Like
As previously discussed here, I’ve been quite skeptical about whether MSNBC’s Dan Abrams had a viable business plan when he created his Abrams Research, a new PR shop that claims to use working journalists as corporate communications consultants.
Dan is speaking this morning at the Bulldog Reporter Media Relations Summit, so I’ve got some fresh insights [...]