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Posted by jongreer on February 4, 2008 · Leave a Comment
In the good old days before the rise of social media, most established media outlets had pretty strict ethical guidelines designed to impart an air of objectivity on their reporting. No fancy lunches, no cases of liquor, no expensive Christmas presents, no all-expenses-paid trips. Product samples were to be tested and returned or donated to [...]
Posted by jongreer on January 23, 2008 · Leave a Comment
If you were going in to a major sales meeting, you’d want to know everything possible about the potential customer: their likes and dislikes, their career history, their interests, and so on. It would be no-brainer. And the same is true for most other business meetings with important people from other organizations, be they attorneys, [...]
Posted by jongreer on November 16, 2007 · Leave a Comment
A few months ago, Whole Food Markets CEO John Mackey was exposed for posting anonymous comments on the Yahoo message board dedicated to discussions of his stock. Amazingly, he kept his job and mostly got away with just a wrist-slap, as well as having to endure a few weeks of some ugly PR. Let’s face [...]
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