How to Keep Your Spirits Up and Boost Your Success in PR
Doing PR can be a pretty frustrating job, with endless client/boss demands, temperamental reporters and editors (and bloggers), pitching difficulties and the like. It’s a wonder any of us enjoy making a living at this at all!
Over the years, I’ve found that working in teams, brainstorming with colleagues and having the occasional bitch session with [...]
Dan Abrams Update: My "Journalists" Are Really Freelancers And the Like
As previously discussed here, I’ve been quite skeptical about whether MSNBC’s Dan Abrams had a viable business plan when he created his Abrams Research, a new PR shop that claims to use working journalists as corporate communications consultants.
Dan is speaking this morning at the Bulldog Reporter Media Relations Summit, so I’ve got some fresh insights [...]
Does Dan Abrams Have Any Clients Yet?
There’s certainly been a lot of coverage of MSNBC’s Dan Abrams and his venture into corporate communications and marketing, Abrams Research. Besides being a TV personality (which guarantees some name recognition), Abrams has stirred some interest in his fledgling venture because he claims he is using journalists as moonlighters to do some of the communications [...]
Attention PR Clients: You Have Control, So Use It!
If your business is healthy or big enough to have or need an outside PR agency, you are a prized commodity these days. So act like it! You don’t have to take what the agency gives you, you can demand what you need, hold them accountable, and fire them if you have to. It’s your [...]