Two New Ways to Use Texting in Media Relations
Here are two tidbit’s from yesterday’s Bulldog Reporter PR University audio conference on email/online pitching (which I moderated):
Dave Satterfield of Sitrick & Co. said that he has texted reporters to answer questions and make clarifications during major announcement events, while they were all in the room together
The Vatican has been send text messages to followers [...]
“Vitch” is the first new PR catchword of 2010
Why send a plain old written PR pitch when you can send a “vitch” — a video pitch?
That’s right, the new thing is to make your pitch via video. It’s certainly simple enough to do — plan your video, shoot it with an inexpensive video camera, upload it to Youtube and spread the link.
Makes a [...]
Company Gets $500,000 in VC Funding to Bridge the Gap Between PR and Media
I am one who believes there will always be a chasm between the media and PR, unless and until the media dies and all media is PR. Which I hope does not happen.
I’ve been working on the media/PR divide much of my career. I was known as a sympathic media person who helped PR people [...]
Cosmetics Gravy Train Stops for Beauty Blogger, and She Blames PR
Here’s an interesting post from the other side of the PR/blogger divide: it’s a well written, well reasoned post by a beauty blogger about her experience dealing with PR for cosmetics and other personal care products.
After starting her blog in 2007, she says she was besieged with free product — full-size samples of everything she [...]
To communicate in today's world, think "infosnacks"
Tweets. Text messages. Emails. Emoticons. LOL.
You name it, and we can shorten it into a tidbit of information. That’s an “infosnack.”
No longer do people want to “digest” a full newspaper article or curl up with a good book. Give me the story in 140 characters (twitter) or even less (TXTing) and let’s get it over [...]