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Posted by jongreer on July 16, 2010 · Leave a Comment
Here are two tidbit’s from yesterday’s Bulldog Reporter PR University audio conference on email/online pitching (which I moderated): Dave Satterfield of Sitrick & Co. said that he has texted reporters to answer questions and make clarifications during major announcement events, while they were all in the room together The Vatican has been send text messages [...]
Posted by jongreer on January 8, 2010 · Leave a Comment
Why send a plain old written PR pitch when you can send a “vitch” — a video pitch? That’s right, the new thing is to make your pitch via video. It’s certainly simple enough to do — plan your video, shoot it with an inexpensive video camera, upload it to Youtube and spread the link. [...]
Posted by jongreer on December 9, 2009 · Leave a Comment
I am one who believes there will always be a chasm between the media and PR, unless and until the media dies and all media is PR. Which I hope does not happen. I’ve been working on the media/PR divide much of my career. I was known as a sympathic media person who helped PR [...]
Posted by jongreer on November 4, 2009 · Leave a Comment
Here’s an interesting post from the other side of the PR/blogger divide: it’s a well written, well reasoned post by a beauty blogger about her experience dealing with PR for cosmetics and other personal care products. After starting her blog in 2007, she says she was besieged with free product — full-size samples of everything [...]
Posted by admin on August 20, 2009 · Leave a Comment
Tips from today’s PR University web writing audio conference: Your press releases should contain a “keyword trifecta”: Your keyword search term should be in your headline and your first paragraph, and the keyword in your first paragraph should link to your web site. HT: Sarah Skerik, PR Newswire Be generous with your links — people [...]
Posted by jongreer on July 14, 2009 · Leave a Comment
I was out on holiday for most of last week and so missed the opportunity to offer some timely insights into the glorious coverage of Silicon Valley PR in the New York Times on Saturday, July 4 (an aside — why does our industry get coverage only on national holidays and other B-list days?). Young [...]
Posted by jongreer on July 13, 2009 · Leave a Comment
The term “press release” is a whopper of a misnomer. The public communication we call a “press release” hasn’t simply been a message to the media for a long time. Now, though, the web makes the term virtually meaningless. So many different people and audiences other than the media can access our press releases in [...]
Posted by jongreer on May 5, 2009 · 2 Comments
If I could wave a magic wand and change one thing about PR, it would be this: to make all press releases and PR pronouncements about the interests of readers, users and editors, not about the organization issuing the press release. Think about it: aside from pronouncements from the White House, how often are news [...]
Posted by jongreer on April 23, 2009 · Leave a Comment
Tweets. Text messages. Emails. Emoticons. LOL. You name it, and we can shorten it into a tidbit of information. That’s an “infosnack.” No longer do people want to “digest” a full newspaper article or curl up with a good book. Give me the story in 140 characters (twitter) or even less (TXTing) and let’s get [...]
Posted by jongreer on April 16, 2009 · Leave a Comment
I’m skeptical about the supposedly major damage done to the Domino’s brand by a gross YouTube video a couple of its employees made showing them sneezing on a sandwich and doing other inappropriate food-handling things (you can search for the video online if you want). Soon after the video hit YouTube and started to make [...]
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