If your corporate web site looks credible, media sites will link to it
Time and again, the biggest complaint from journalists trying to do company research on the web is corporate web sites are hard to navigate and hard to use. “If they’re not usable, we’ll just go to Google,” says Dan Gaines, managing editor of LATimes.com. But a good credible corporate site? Gaines says that more and [...]
Show a little love to build blogger relations
News bloggers who are competing on a minute-by-minute basis with other blogs — such as the feverish competition among technology gadget blogs — are always hungry for an exclusive, or at least to the get the news about a new product a few minutes before the competition. So the next time you have a story [...]
Newsforce Offers A New Option for Your Press Releases
There are thousands of press releases issued every day, and most of them get almost no coverage and generate almost no awareness. Yet the press release is still the number one tactic in the PR arsenal. Most practitioners, it would seem, have at least realized that press releases are now more than just one-way announcements [...]
Keeping Up on PR News
You may have noticed that I get PR news and insights for you from a lot of different places around the web. How do I find these valuable nuggets, you might ask? I like to think of it as “walking my beat.” Here’s my basic routine: Read PRSA’s daily email, Issues and Trends. I believe [...]
Brush Up on Your Interviewing Skills Before Job Seeking
It’s that time again — time to be a good interviewee. If you haven’t lost your PR job already, you very well might by this time next year [sorry to be a downer, but better safe than sorry]. Even if you haven’t lost your job, you might be looking around and thinking this is a [...]
Planning a Layoff? Better Plan a Blog Post, Too
There’s no hiding in the Internet era, especially if you are a company with a tech-savvy employee base. According to a very interesting article in today’s New York Times, companies are now being forced to write blog posts about things like layoffs as soon as they happen: Blogging about staff cuts is particularly prevalent in [...]