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Posted by jongreer on October 15, 2007 · Leave a Comment
The PRSA Silicon Valley panel on online ethics for journalists and PR professionals, rescheduled from September, is coming up: it’s scheduled for October 30, 8-9:30 am at the offices of Cooley Godward Kronish in Palo Alto.
If you can make it, I hope you will join us. Here’s the reg form and here’s the description and [...]
Posted by jongreer on October 8, 2007 · 1 Comment
The Wall Street Journal uncovered another form of blogola in this weekend’s paper — restaurants handing out free meals in return for hoped-for good coverage from food bloggers and posters on consumer-oriented sites like Yelp.
An excerpt:
Dine, a contemporary American restaurant in Chicago, has been open for less than two years. But on one popular Web [...]
Posted by jongreer on September 24, 2007 · Leave a Comment
The Wall Street Journal and the U.K.’s Observer both outed Burson-Marsteller today as the “sock puppet” of Microsoft’s effort to create an Internet industry group to oppose Google’s planned acquisition of DoubleClick.
Seems B-M has sent emails to players in the Internet space urging them to join a new industry group, Initiative for Competitive Online Marketplaces [...]
Posted by jongreer on September 13, 2007 · 1 Comment
September is Ethics Month for PRSA. Not sure what that means in terms of actual practice. As noted below, we at the Silicon Valley chapter are holding a panel on online ethics on Oct. 30, rescheduled from last week.
Whatever else PRSA is doing, they did publish an interesting roundtable discusion by members of their Board [...]
Posted by jongreer on September 13, 2007 · 1 Comment
Nice job by the folks at Ogilvy PR to come up with a code of ethics in conducting blogger media relations. Their code is reprinted below in its entirety. It’s as much a Code of Blogger Media Relations Best Practices as it is a Code of Ethics.
It’s an outstanding starting point and something every agency [...]
Posted by jongreer on September 12, 2007 · Leave a Comment
We’ve set a new date for the online ethics panel referenced below. It will be Oct. 30 at Cooley Godward Kronish in Palo Alto. Click here for all the details.
Posted by jongreer on September 5, 2007 · Leave a Comment
Update: we decided to postpone the online ethics panel referenced in the post below. The new date isn’t official yet but will likely be in late October. We’ll keep you posted.
Posted by jongreer on August 29, 2007 · Leave a Comment
Next Thursday I’ll be participating in a panel I helped to create: a PR industry ethics conversation hosted by the Silicon Valley chapter of the PRSA. We will be looking at the myriad new ethical issues raised by the growth of Internet-based media and online PR. If you can make it, I can assure you [...]
Posted by jongreer on July 18, 2007 · 1 Comment
Whole Foods CEO John Mackey, under pressure from his board and the SEC, has seen the light and is now apologizing for using a sock puppet (the now famous “Rahodeb”) to post anonymously on Yahoo Finance message boards about his company.
The previously verbose Mr. Mackey issued the following terse statement:
“I sincerely apologize to all Whole [...]
Posted by jongreer on July 13, 2007 · 3 Comments
Much has now been written and said about Mr. Mackey’s use of a sock puppet to post on Yahoo about the company he runs, Whole Foods.
Now that I’ve given it some more thought, let me unequivocally say that what Mr. Mackey did was just plain stupid. There’s really no justification for a CEO of a [...]
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