Attention DC Media Relations Pros

There’s a story in the new issue of the Washingtonian about the idiosyncrasies of some top DC-based journalists. This is must-reading for DC media pitchers. File it away, pull out when you next pitch these folks, use it to build rapport. It can’t hurt.

How Sausage Is Made

You know the old saying about sausage, that it tastes good but you don’t really want to see how it’s made. Well today, Clark Hoyt, the Public Editor of the New York Times (that would be their ombudsman, but the Times had to have their own fancy title), gives a delicious behind the scenes look [...]

This Is Who You Are Dealing With

The San Francisco Giants held a press conference yesterday to announce that they won’t bring Barry Bonds back next season. At least 3 local TV stations carried the beginning of the press conference live at the top of their 5pm newscasts. At least 2 of them KNTV (NBC, Channel 11) and KPIX (CBS, Channel 5), [...]

Ogilvy's Blogger Outreach Code of Ethics

Nice job by the folks at Ogilvy PR to come up with a code of ethics in conducting blogger media relations. Their code is reprinted below in its entirety. It’s as much a Code of Blogger Media Relations Best Practices as it is a Code of Ethics.
It’s an outstanding starting point and something every agency [...]

Timeless Advice: Working with Wire Services

Today I hosted a Bulldog Reporter PR University audio conference with four top editors of major wire services (see post below for details).
We had a lively discussion about how the wires work and what they are looking for. I’ll share some highlights below.
But what I want to say first and foremost is that almost everything [...]

Working with the Wire Services: Bulldog Audio Conference Thursday 9/6

I’ll be guest-hosting another Bulldog Reporter Audio Conference tomorrow on working with the wire services. My guests will include:

Mercedes Cardona, Business Enterprise Editor, Associated Press
Michael Reid, Deputy Managing Editor, Dow Jones News Service
Kate Carlisle, Managing Editor, Los Angeles Times-Washington Post News Service
Karen Denny, Food Editor/Lifestyle Editor, McClatchy-Tribune News Servic

We’ll be covering such topics as:

How do [...]

It's Over: Dow Jones is Sold to Murdoch

Mark the day folks: it’s the end of an era in journalism, especially business journalism. One of the great temples of journalism, Dow Jones and the Wall Street Journal, will change hands and now be owned by right-wing media baron Rupert Murdoch.

As I’ve said before, this will have cataclysmic effects throughout journalism. There will be [...]

Must Reads About the Media

I wanted to pass along to you some of my favorite information sources for keeping up on the media. They’re all free and available, of course, online.

Poynter Institute: The entire site of the Poynter Institute is a huge window into the world of journalism for any PR pro who pokes their head in. It’s [...]

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