Great Tips on Pitching Bloggers
Bulldog Reporter sends out a free email newsletter called Journalists Speak Out that’s full of useful PR tips (you can register at their site). In the issue that just hit my inbox, my good friend Brian Pittman interviews John Biggs, editor in chief of Crunch Gear, a leading tech gadget blog. Here are John’s excellent [...]
A reporter answers the question: "Why Don't You Cover Us?"
Dan Primack, Editor-at-Large for Private Equity Week and author of the daily and free PE Week Wire email newsletter, devoted the top of his column today to providing guidance to PR people (must have been a slow news day). Here’s his post: “Why Don’t You Cover Us?” I get asked that question all the time, [...]
Across the media-PR divide
Gene Weingarten of the Washington Post had a funny and illuminating piece on PR jargon on Sunday. Once again (but in a funny way), it drives home the point that we need to provide media-friendly information and no jargon. ‘Nuff said.
Interviews by email
Howard Kurtz of the Washington Post has a whole story today about the trend toward sources agreeing to be interviewed by email only. Kurtz quotes Jason Calcanis on the subject this way: “Calcanis says on his blog that ‘journalists have been burning subjects for so long with paraphrased quotes, half quotes, and misquotes that I [...]