Cosmetics Gravy Train Stops for Beauty Blogger, and She Blames PR
Here’s an interesting post from the other side of the PR/blogger divide: it’s a well written, well reasoned post by a beauty blogger about her experience dealing with PR for cosmetics and other personal care products.
After starting her blog in 2007, she says she was besieged with free product — full-size samples of everything she [...]
Are PR Embargoes Dead?
The embargo is one of my favorite PR tactics, but it looks like it will soon be another casualty of the Internet, if it isn’t already.
In the ooollllddd days, you could hand out embargoed news and assuming you had a good relationship with the media, the news would sit in the can until the agreed-upon [...]
Know-Nothing Journalists Give Bad PR Advice (Again)
I almost didn’t even react to this latest example of journalists giving businesspeople bad advice about PR, but I couldn’t help it. I figured it was better to blog about it than to leave a comment on someone else’s blog.
Here’s the story: a Boston web trade group held an event on Tuesday called, “An Entrepreneur’s [...]
Journalist pokes his head out into the real world, sees his shadow, and goes back
I just can’t get enough of journalists trying to make sense of their relationship to PR.
Today’s example comes from Monday’s New York Times, where David Carr relates the story of his friend and neighbor, Thomas Moran, who left his thrilling but insecure newspaper job covering New Jersey politics for the safe but dull-as-dishwater world of [...]
More Media Whining About Standard PR Tactics
When will they ever learn? Never, apparently.
Today’s story is the breathless coverage in Stars and Stripes and elsewhere that “dossiers” were created by the PR firm Rendon Group on reporters who wanted to embed with U.S. military in Afghanistan. Oh horrors! According to the story, PR professionals are reading the stories published by journalists and [...]
To call or not to call? That is the follow-up question.
When you send an email pitch, do you always follow-up with a call? Or do you never follow-up? This is one of the trickiest questions in PR.
On today’s PR University audio conference with top editors of womens’ magazines, there was a definite split among the panelists regarding their receptivity to follow-up calls.
“Please don’t call me,” [...]
Was Maddow's Rant Against PR Fair or Foul?
By now you’ve probably heard about the otherwise wonderful Rachel Maddow’s rant about PR and specifically, about industry giant Burson-Marsteller, regarding B-M’s representation of AIG, the big insurance company that has gotten tens of billions of dollars in taxpayer bailout cash.
Maddow let her inner media whiner out and went on a classic anti-PR rant about [...]
Arrington and TechCrunch Say No to Embargoes
Thinking about pitching an embargoed story to TechCrunch, arguably the top new media web site about emerging technology? Don’t. TechCrunch Supreme Leader Michael Arrington has decreed that the site will no longer honor embargoes and will, in effect, only accept exclusive stories from PR folks they trust.
In Arrington’s typical over-the-top egomaniacal style, he makes this [...]