Great New eBook on Strategic Communications Planning
Just in time for your end-of-summer, get-back-to-work reading list: an excellent new eBook on strategic communications planning by Dave Fleet, a Senior Consultant for PR agency Thornley Fallis Communications in Toronto. The book is clear, concise and easy-to-read. It will have a permanent place on my bookshelf or virtual bookshelf (what does one do with [...]
Love ‘em or Hate ‘em, You Still Need PR People
In a perfect world, you wouldn’t need PR people. You could write up your news yourself, send it out, and the world would take due notice of it. This being an imperfect world, you’re still usually going to be better off working with PR pros who can help you navigate the highways and byways of [...]
PRWeek Creates a Monster With PR Blog Contest
PRWeek is running a competition among 32 PR blogs to determine the “best PR blog.” As you can imagine, the 32 blogs that got included have been tripping over themselves to promote their selection. Apparently, the self-promotion has gone a little too far: PRWeek Editor-in-Chief Keith O’Brien sent out a “knock-it-off” email to the bloggers [...]
“Precycling” Is the New Buzzword of the Week
Here’s a new buzzword to add to your PR jargon: “precycling.” Brandweek reports that this word is starting to catch on as the latest manifestation of the green marketing fad. Now, what does it mean? It’s apparently another way of saying “conserve.” As in, re-using plastic water bottles rather than tossing them and buying another [...]
Is Your PR Agency Getting Ready to Fire You?
Do you appreciate the people who work on your account enough? Do you expect your agency to do twice as much work as you’re actually paying for? Do you take your PR agency for granted? If your answer to any of these questions is yes, you are in danger of being FIRED by your PR [...]
Kudos to Circuit City: They Have a Sense of Humor
You know you’re still relevant when you’re the subject of parody. That should have been the message at Circuit City corporate headquarters when they got wind of a MAD Magazine — MAD Magazine! — parody of their ads in a recent issue of the magazine being sold in 40 of Circuit City’s 700 stores. But [...]
How Much Free Work Should Agencies Do To Win New Business?
One of the classic struggles in PR is the courtship process between PR agencies and their potential new clients. The client, who needs the services and will pay the bills, wants to reduce his/her risk by learning as much about what the agency will do for them before starting to pay. The agency, for its part, wants [...]
Maybe It’s Time to Start a Vlog
A lot of people are still struggling with the notion of whether blogging is something that they will have to do in order to remain competitive. In general, I believe the answer is a qualified ‘yes.’ I don’t think you’ve got to create a journalistic blog (like this one) — trust me, it’s a fair [...]