Treasure Trove of Search Marketing Data for You
Here’s a shocker: Google is the dominant search engine, with 63% of all U.S. Internet searches in August 2008, and that’s up 6.5 percentage points from a year earlier. Google only has 58.6% percent of the worldwide search business however. These facts come courtesy of Ad Age and its incredibly informative Search Marketing Fact Pack [...]
How to Get to the Top of Search Rankings
Want to be on the top of the search rankings when someone’s looking for your product or service? Who doesn’t?? If so, you’ve got to use search engine optimization strategies when designing your web site and posting content. It doesn’t happen naturally. What are the proven techniques? Sally Falkow posts an excellent primer called, “How [...]
What Consumers Really Think of Green PR
Here’s a quiz: which of the following environmental terms resonates most strongly with consumers: a ) Conservation b) Green c) Energy Efficiency d) Sustainable If you answered “b) Green” — you’re wrong! The answer is c) Energy Efficiency. That’s according to Suzanne Shelton of Shelton Group, who conducts annual surveys of consumer attitudes toward environmental [...]
This Is Not the Time to Delay PR and Marketing Programs
With all the financial and political news dominating the headlines, there’s a school of thought that marketers should consider delaying announcements until a better time. My verdict: there will be no better time. Not because I think the current crisis will not end, but because you can’t stop doing your job and keeping your business [...]
Ding-Dong! NYSE Needs Bell Ringers
The New York Stock Exchange has long stood as the ultimate symbol of American capitalism. So the act of ringing the bell on the platform above the floor has long been a cherished PR photo op for CEOs, visiting dignitaries, celebrities, and other attention-seekers. The unmistakable message these bell ringers were sending: I’m a big [...]
Time to Overhaul Financial Sector PR
Do you trust the firm you’ve entrusted your retirement savings to? I mean, really trust them? Because this week, if you don’t, or if your investment manager was Lehman Bros., you’re having a bad week, and you’re looking at more of the same for awhile. And if you’re in financial services PR? Toss the last [...]
Are You Changing Your PR Plans This Week?
This is a very strange time in public communications. On one hand, you’ve got a full-fledged Wall Street crisis and a contentious Presidential campaign dominating the news. But on the other, it feels mostly like business-as-usual. This crisis doesn’t seem to be griping the business community as completely as, say, the 9/11 attacks did. So [...]
This is Not the Time to Cut Back on PR
An already shaky economy seemed to be getting worse this week with the Crisis on Wall Street. While the financial turmoil may not hit companies and consumers immediately, it’s more likely than not that the ripple effects of this crisis will be felt far and wide. When that happens, bosses will start looking for ways [...]
Getting People in Your Organization to Write Better
Good writing is becoming a scarcer and scarcer commodity, especially in the corporate world. In today’s instant-communication, speed-obsessed world, people don’t have time to write well, and bosses, by and large, don’t value it. It’s too bad, because good writing can move mountains. As a writer and someone who has taught writing, I can tell [...]