5 PR Lessons from Bruce Springsteen
As anyone who knows me can tell you, I am a HUGE Bruce Springsteen fan. I’ve usually kept my PR and Springsteen worlds separate, but today I’m going to merge them. I’m currently in Philadelphia to visit college friends and go to Bruce’s concert Tuesday night at the Spectrum.
In addition to being a world-class performer [...]
Sweet Publicity Stunt by Ben & Jerry
Leave it to the Vermont hippie ice cream company to nail the ultimate PR publicity stunt playing off Obama’s inauguration: for the month of January, good ‘ol butter pecan ice cream will be known as “Yes Pecan” ice cream.
I love it.
The lesson here [assuming there is one] is that for a publicity stunt to work, [...]
Pitch perfect media interview by Hyundai CEO
For an example of a corporate spokesman giving a great media interview, check out the interview of Hyundai CEO John Krafcik on All Things Considered last week. Krafcik was on NPR to tout Hyundai’s Assurance Plan, under which consumers can return the car during the first year if they lose their job.
The write-up doesn’t do [...]
Think Differently to Keep Going in a Recession
We’re in a recession. If your business is going gangbusters, keep going! But if your business is softening or contracting, or if you’re afraid of that happening next year, you’ve got to think up some new ideas.
You know what they say: you can’t keep doing the same thing over and over and expect a different [...]
Mom-in-Chief Author Hopes to Capitalize on Obama Presidency
Jamie Woolf wasn’t trying to cash in on the Obama presidency when she started writing an advice book a couple of years ago for mothers called Mom-in-Chief. She was just trying to write a book that showed women how to translate their business skills to the home and family, and she came up with the [...]
MSNBC’s Brash Dan Abrams Goes into PR
The rush of journalists out of the media and into PR continues. Yesterday came word that the managing editor of the San Jose Mercury News had left the paper to become a PR guy and open the Silicon Valley office of Sitrick & Co. Now, Dan Abrams, late of MSNBC (his show was booted to [...]
Treasure Trove of Search Marketing Data for You
Here’s a shocker: Google is the dominant search engine, with 63% of all U.S. Internet searches in August 2008, and that’s up 6.5 percentage points from a year earlier. Google only has 58.6% percent of the worldwide search business however.
These facts come courtesy of Ad Age and its incredibly informative Search Marketing Fact Pack 2008. [...]