Two New Ways to Use Texting in Media Relations
Here are two tidbit’s from yesterday’s Bulldog Reporter PR University audio conference on email/online pitching (which I moderated):
Dave Satterfield of Sitrick & Co. said that he has texted reporters to answer questions and make clarifications during major announcement events, while they were all in the room together
The Vatican has been send text messages to followers [...]
3 No-No’s When You Pitch the Media By Email
Almost all journalists say they want to be pitched by email. So guess what — they are deluged with email pitches! And to make matters worse, most of them are bloated, non-news pitches that get deleted faster than you can say, “did you get my email?”
How to avoid the trash bin? That’s easy — pitch [...]
To call or not to call? That is the follow-up question.
When you send an email pitch, do you always follow-up with a call? Or do you never follow-up? This is one of the trickiest questions in PR.
On today’s PR University audio conference with top editors of womens’ magazines, there was a definite split among the panelists regarding their receptivity to follow-up calls.
“Please don’t call me,” [...]
Don't Waste Precious Real Estate With Bloated Email Pitches
Be concise. Tell the journalist how your pitch will help them do their job, in the crucial first words of an email pitch. Customize your outgoing email address, if you have to, to make it more recognizable and user-friendly. Bottom-line: every character counts, and you have zero to waste.
That is the key-takeaway from today’s Bulldog [...]