dna13's new Enterprise edition is the next generation of reputation monitoring
We’re now far enough along in the development of the Internet and desktop software that corporations can now access very sophisticated tools to monitor the messages flowing out there in the world about them. I recently had a chance to demo dna13’s new Enterprise software and it looked to me like the future of reputation [...]
To communicate in today's world, think "infosnacks"
Tweets. Text messages. Emails. Emoticons. LOL.
You name it, and we can shorten it into a tidbit of information. That’s an “infosnack.”
No longer do people want to “digest” a full newspaper article or curl up with a good book. Give me the story in 140 characters (twitter) or even less (TXTing) and let’s get it over [...]
Which New Media Skills Do PR People Need to Compete?
This post is a follow-up to a great post by PR Pro Sarah Evans called, “Top 4 new skills all PR professionals must have.” You MUST read this post. Evans’ top four skills are: basic HTML coding, SEO for PR, how to use a Social Media Release, and online presence (on Facebook, Twitter, blogging, et [...]
To Stay Relevant, You Better Learn About Digital Marketing
Contrary to conventional wisdom, many of the “traditional” functions on PR are not going away any time soon. These include things like media relations, crisis PR and trade shows. Companies will still need people to do these things. Media relations, in particular, is not going away, despite dire warnings about the death of the mainstream [...]