A Half-Baked Milestone

Just caught wind of this and wanted to comment on it: Earlier this week, Sun Microsystems released its quarterly earnings press release on its own web site and news feeds first, then on PRNewswire 10 minutes later. The decision was first announced by Sun’s pony-tailed CEO, Jonathan Schwartz, on his famous blog, on July 24. [...]

Directory of Journo-Bloggers

CyberJournalist.net is maintaining a page listing journo-bloggers, broken into 3 categories: Blogs created by established news orgs Blogs written by established journalists but maintained independently of their news orgs Personal blogs of journalists Of course, this list is limited by nature to those who are already making a living in the mainstream media and excludes [...]

How Do Bloggers Use News Content?

Sally Falkow is conducting an online survey to find out how bloggers actually use news releases and other news content. This is a key question that gets to the heart of your social media relations strategy, including what should be in a social media release. So if you’re a blogger who uses news items, take [...]

Is Blogola PR's Problem?

I’m fast coming to the conclusion that blogola — giving bloggers the use of valuable stuff (like Nikon cameras) or exclusive access (like on-set access to a TV show) — is not PR’s problem. I think Strumpette makes some spot-on points about the seaminess of the practice, but really, is it PR’s job to establish [...]

Ketchum Survey: Traditional Media Still Dominant

Ketchum released the results of survey yesterday in PRSA’s PR Tactics newsletter that looked at some of what they considered current “myths” about communications, such as that “traditional media is dead” and “only blogs are relevant.” 1,500 people took the online survey, which was conducted in conjunction with USC’s Annenberg School of Communications. Some of [...]

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