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Posted by jongreer on December 8, 2008 · Leave a Comment
Well, my BNET blog is about to be history. I got cashiered — not enough traffic to please the corporate bosses. Oh well. The pay wasn’t great, but it was cool to actually be pulling a paycheck blogging. So I’m back here, having learned two key things: How to focus on what my audience wants, [...]
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Posted by jongreer on January 13, 2008 · Leave a Comment
I’ve decided that it’s dumb to just let 21st Century Media Relations wither while I write a blog over on BNET.com. On the other hand, my deal with them is that I’ll mostly blog over there instead of here. So what to do? How about a weekly digest of what I’m talking about over on [...]
Posted by jongreer on October 17, 2007 · 2 Comments
Raging debate over at and around Silicon Valley Watcher, a blog run by former Financial Times writer Tom Foremski. Tom contends that PR is a dying industry, headed down the same rat hole as the dead-tree media business. A sampling from Tom: I’ve long warned the PR industry that it is on borrowed time. The [...]
Posted by jongreer on October 15, 2007 · Leave a Comment
The PRSA Silicon Valley panel on online ethics for journalists and PR professionals, rescheduled from September, is coming up: it’s scheduled for October 30, 8-9:30 am at the offices of Cooley Godward Kronish in Palo Alto. If you can make it, I hope you will join us. Here’s the reg form and here’s the description [...]
Posted by jongreer on September 13, 2007 · 1 Comment
September is Ethics Month for PRSA. Not sure what that means in terms of actual practice. As noted below, we at the Silicon Valley chapter are holding a panel on online ethics on Oct. 30, rescheduled from last week. Whatever else PRSA is doing, they did publish an interesting roundtable discusion by members of their [...]
Posted by jongreer on September 13, 2007 · 1 Comment
Nice job by the folks at Ogilvy PR to come up with a code of ethics in conducting blogger media relations. Their code is reprinted below in its entirety. It’s as much a Code of Blogger Media Relations Best Practices as it is a Code of Ethics. It’s an outstanding starting point and something every [...]
Posted by jongreer on September 12, 2007 · Leave a Comment
We’ve set a new date for the online ethics panel referenced below. It will be Oct. 30 at Cooley Godward Kronish in Palo Alto. Click here for all the details.
Posted by jongreer on September 5, 2007 · Leave a Comment
Update: we decided to postpone the online ethics panel referenced in the post below. The new date isn’t official yet but will likely be in late October. We’ll keep you posted.
Posted by jongreer on August 29, 2007 · Leave a Comment
Next Thursday I’ll be participating in a panel I helped to create: a PR industry ethics conversation hosted by the Silicon Valley chapter of the PRSA. We will be looking at the myriad new ethical issues raised by the growth of Internet-based media and online PR. If you can make it, I can assure you [...]
Posted by jongreer on August 29, 2007 · Leave a Comment
Sorry about going ‘dark’ for a couple of weeks — I’ve been on vacation with my family. I thought about posting a “Gone Fishin’ ” sign on the blog, but I had misgivings. After all, a blog post is, at its essence, a new page of the World Wide Web. Did I really want to [...]
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