Back to the future!

Well, my BNET blog is about to be history. I got cashiered — not enough traffic to please the corporate bosses. Oh well. The pay wasn’t great, but it was cool to actually be pulling a paycheck blogging. So I’m back here, having learned two key things: How to focus on what my audience wants, [...]

This Week on Catching Flack

I’ve decided that it’s dumb to just let 21st Century Media Relations wither while I write a blog over on BNET.com. On the other hand, my deal with them is that I’ll mostly blog over there instead of here. So what to do? How about a weekly digest of what I’m talking about over on [...]

Get Real: PR Isn't Going Anywhere

Raging debate over at and around Silicon Valley Watcher, a blog run by former Financial Times writer Tom Foremski. Tom contends that PR is a dying industry, headed down the same rat hole as the dead-tree media business. A sampling from Tom: I’ve long warned the PR industry that it is on borrowed time. The [...]

Online Ethics Panel Coming Up

The PRSA Silicon Valley panel on online ethics for journalists and PR professionals, rescheduled from September, is coming up: it’s scheduled for October 30, 8-9:30 am at the offices of Cooley Godward Kronish in Palo Alto. If you can make it, I hope you will join us. Here’s the reg form and here’s the description [...]

It's Ethics Month for PRSA

September is Ethics Month for PRSA. Not sure what that means in terms of actual practice. As noted below, we at the Silicon Valley chapter are holding a panel on online ethics on Oct. 30, rescheduled from last week. Whatever else PRSA is doing, they did publish an interesting roundtable discusion by members of their [...]

Ogilvy's Blogger Outreach Code of Ethics

Nice job by the folks at Ogilvy PR to come up with a code of ethics in conducting blogger media relations. Their code is reprinted below in its entirety. It’s as much a Code of Blogger Media Relations Best Practices as it is a Code of Ethics. It’s an outstanding starting point and something every [...]

New Date for Online Ethics Panel

We’ve set a new date for the online ethics panel referenced below. It will be Oct. 30 at Cooley Godward Kronish in Palo Alto. Click here for all the details.

Online Ethics Panel Postponed

Update: we decided to postpone the online ethics panel referenced in the post below. The new date isn’t official yet but will likely be in late October. We’ll keep you posted.

Online PR Ethics Panel Next Thursday 9/6 in Palo Alto

Next Thursday I’ll be participating in a panel I helped to create: a PR industry ethics conversation hosted by the Silicon Valley chapter of the PRSA. We will be looking at the myriad new ethical issues raised by the growth of Internet-based media and online PR. If you can make it, I can assure you [...]

Back from Hiatus

Sorry about going ‘dark’ for a couple of weeks — I’ve been on vacation with my family. I thought about posting a “Gone Fishin’ ” sign on the blog, but I had misgivings. After all, a blog post is, at its essence, a new page of the World Wide Web. Did I really want to [...]

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