Clear is the New Clever
I love the title of this post: “clear is the new clever.” There — I said it again.
I’m not a particularly “clever” PR person. I don’t come up with lame excuses, I don’t misdirect people to divert their attention. I like to help clients sort out their story, position themselves strongly, and then tell the [...]
Tiger Woods Swings and Misses With Scripted Apology
Tiger Woods is the best golfer on Planet Earth. I am one of the worst. So unlike Tiger, I know what it’s like to swing at a golf ball and completely miss it.
After his public apology on Friday, Tiger now knows what it’s like to completely swing and miss — at least metaphorically. May he [...]
More! More! More ‘Question Time’ With Barack Obama!
I love love loved the Obama-Republicans debate/question time last week. That was stupendous, a brilliant way to showcase the thoughtful and thorough president trying to craft solutions and the Republicans offering platitudes and talking points.
More — more! We need to see more of him using his brain and words to govern, not just to give [...]
“Vitch” is the first new PR catchword of 2010
Why send a plain old written PR pitch when you can send a “vitch” — a video pitch?
That’s right, the new thing is to make your pitch via video. It’s certainly simple enough to do — plan your video, shoot it with an inexpensive video camera, upload it to Youtube and spread the link.
Makes a [...]
Free Media Database for UK Media
Here’s another free online database of journalists, covering the UK media: journalisted.com
It’s pretty simple: just go to that page, type in as much of the name as you know, and get a set of matches. For instance, here’s a link to a search for Smith.
And here’s a page for one of the journalists on the [...]
Tiger Should Go With His “New Hugh” Persona
Now that the stories about Tiger Woods have descended from “marital woes” to “all out sex/party maniac,” I think Tiger needs a new strategy:
Tiger should go full-steam ahead and plant his flag as “the new Hugh Hefner,” or in my shorthand (trademark pending), “The New Hugh.”
I’m serious here.
Hugh Hefner has made a bloody fortune screwing [...]
The Ugly Truth About Tiger Woods and All His Enablers
So it turns out that Tiger Woods has been a carousing, hard partying guy, both as a bachelor and as a married man. In essence, this doesn’t surprise me one bit — in fact, it makes a lot more sense than the partial stories that were coming out the first week about his “transgressions.” I [...]
Death of E&P is a milestone worth noting
Neilsen announced yesterday that it was shuttering Editor & Publisher, the iconic newspaper industry trade magazine that has chronicled the newspaper business for 108 years.
I’d been wondering about the relevance of E&P in past months, so after getting over the initial shock, this decision comes as no surprise. E&P played an essential role in the [...]
Company Gets $500,000 in VC Funding to Bridge the Gap Between PR and Media
I am one who believes there will always be a chasm between the media and PR, unless and until the media dies and all media is PR. Which I hope does not happen.
I’ve been working on the media/PR divide much of my career. I was known as a sympathic media person who helped PR people [...]