Posted by admin on August 20, 2009 · Leave a Comment
Tips from today’s PR University web writing audio conference: Your press releases should contain a “keyword trifecta”: Your keyword search term should be in your headline and your first paragraph, and the keyword in your first paragraph should link to your web site. HT: Sarah Skerik, PR Newswire Be generous with your links — people [...]
Posted by admin on August 20, 2009 · Leave a Comment
I’m stunned by the amateur approach of Obama and his White House team to the PR aspects of health care insurance reform. While the opponents of the plan have done a masterful job of ginning up opposition to change, the White House has been caught napping and clueless. I kept waiting to see if the [...]