Tiger Should Go With His “New Hugh” Persona
Now that the stories about Tiger Woods have descended from “marital woes” to “all out sex/party maniac,” I think Tiger needs a new strategy:
Tiger should go full-steam ahead and plant his flag as “the new Hugh Hefner,” or in my shorthand (trademark pending), “The New Hugh.”
I’m serious here.
Hugh Hefner has made a bloody fortune screwing beautiful women and leading the party life. But he’s ooollllddd. I can’t believe he’s still going strong, supposedly.
Hugh ain’t gonna last forever. We need a new role model, a new Adonis to do all the things we dream about: Tiger.
He’s incredibly handsome.
He’s incredibly rich.
He’s one of the greatest athletes in the world.
He’s one of the greatest commercial pitchmen in the world.
He’s perfect.
Go for it, my man. Stock your mega-yacht Privacy with hot-and-cold running hotties, Cristal and pate, enjoy it and cash in on it.
You have nothing left to lose.
Jon:
Ex-journo seeking new career here. You mentioned in a blog post that former journalists should learn how to effectively market. Where/how do you suggest I start?
Brief background: After being laid (lain?) off from a Minneapolis newspaper in late 2008, I began freelancing and quickly realized it wouldn’t pay the bills. Since that epiphany, I’ve been selling pro-line golf clubs and occasionally freelancing.
I love to write, love to talk with the people, and figure I’d be a p.r. natural. But how and where does marketing tie in to a future career move? Any career suggestions?
Cheers, and keep up the great work.
- SP.
Thanks for the question Steve. PR is a subset of the marketing function in the corporate system. The term PR isn’t even straight-forward: a lot of people use it as shorthand for “press agent” or “media relations” but it often also encompasses or overlaps with internal/employee communications, government relations and investor relations. It can also include marketing communications, ie., the materials that support the marketing effort. And then there’s online/social networking marketing, which is changing and morphing all these elements.
Marketing itself is the entire process of “bringing your products and services to the market,” that is, letting potential customers know about you, while sales handles the actual transaction. Obviously, advertising is also a major part of the marketing mix. So there are a lot of ways an ex-journo can go once they come over to what I call “the beige side.” So for starters, you might want to explore marketing and PR a bit through books (plug for Amazon in the right side bar) to see where your talents really fit in. For instance, I have an ex-editor friend in PR, and while I like to do mostly writing, he likes to do mostly media pitching. You might also want to take a short course through an executive training center at a b-school or for-profit learning center such as American Management Association. Once you sort out the landscape, there are a gazillion online and other resources on marketing and PR to further your knowledge. Hope that helps.