Teens Don't Twitter, Do They?
Twitter is all the rage now, but I wouldn’t be surprised if it turns out to be the CB radio of the Internet era. CB radio was all the rage in the early 70s and for a year or two, it seemed like it would be with us forever. Besides truckers, how many people do you know who use CB radio now?
Here’s an early warning sign that the Twitter rage may be short-lived: a 15-year old Morgan Stanley summer intern wrote an eye-opening research report for the firm about what he and his peers are looking for in information-entertainment.
“Teenagers don’t Twitter,” said the intern, Matthew Robson.
Other insights from a young man who already probably has a job for life:
- Teens don’t listen the radio
- Teens do listen to music online but are “very reluctant” to pay for it
- Newspapers and other print media are “irrelevant”
- Teens go to movies not for the content but for the companionship of friends
One 15-year-old from the U.K. is not what I consider an expert source or even indicative of a trend.
Here in the U.S., most people listen to radio in their cars. If you are under 16 you can’t drive.
Of course teens don’t want to pay for music, they hardly have any money.
News in general is pretty irrelevant to a teenager. Wait until they get older. Although I do agree in principle that printed newspapers are on their way out, magazines will be here for quite some time as will B2B pubs like Quality Magazine that a teenager has never heard of and would find incredible boring.
Teens go to movies to make out in the dark.