Thanks so much for the kudos. There’s nothing quite as motivating for a team than seeing a seasoned PR and tech professional call our work out as the “future of reputation management”.

In response to the above comment, dna13 is (as far as we understand) the only PR platform that enables marketers to tie PR inputs directly back to outcomes. It was designed from the forefront to be issue-centric – meaning that much like a CRM, everything is tagged to an issue so as to enable drill down into key performance indicators.

For example – analyze the media coverage received as a direct result of a press release, or trade show event you attended, and report upon it alongside other PR inputs at a campaign level. Then, directly correlate the impact of the coverage relative to your category and competitors.

Furthermore, the roll-up reporting capabilities for brands and geographies give global brand managers the ability to directly see how they brands are performing in different markets – within a quick glance at a dashboard. For CMO’s with an extensive brand portfolio, this provides a daily health check into their reputation – on many levels.

Thanks again for your support and we’ll keep you in the loop when our next release is ready for consumption!

Alecia O’Brien
Director of Marketing
@dna13