Do You Know What Stuff Journalists Like?
“Think like a journalist.” It’s one of the most important skills a PR person can have. As a former journalist, frankly, my experience in the media gives me a big leg up. For PR pros who have never pulled a paycheck in the media, it’s a never-ending quest to get inside the head of journalists [...]
PRSA Throws a Bone to Unemployed PR People
Sign of the times: I got an email today from PRSA announcing a new plan to reduce dues for unemployed PR people. PRSA is offering to reduce national dues from $225 to $115 a year for one year only for PRSA members who have been members for a total of five years or more (presumably, [...]
UC San Diego PR Nightmare!
It’s that time of year again, as parents and high school seniors anxiously await the ‘fat’ or ‘thin’ envelopes from the colleges of their choice. Only this year and for some time, colleges have also sent out emails announcing the news. That’s what UC San Diego did this week — except they sent the “you’re [...]