5 PR Lessons from Bruce Springsteen
As anyone who knows me can tell you, I am a HUGE Bruce Springsteen fan. I’ve usually kept my PR and Springsteen worlds separate, but today I’m going to merge them. I’m currently in Philadelphia to visit college friends and go to Bruce’s concert Tuesday night at the Spectrum.
In addition to being a world-class performer [...]
To communicate in today's world, think "infosnacks"
Tweets. Text messages. Emails. Emoticons. LOL.
You name it, and we can shorten it into a tidbit of information. That’s an “infosnack.”
No longer do people want to “digest” a full newspaper article or curl up with a good book. Give me the story in 140 characters (twitter) or even less (TXTing) and let’s get it over [...]
What's the real value of PRSA to today's PR professional?
I just renewed my PRSA national and local memberships at a cost of $300 per annum. I’ve heard a lot of bitching in the PR world about the ‘high cost’ of membership, but I don’t feel that way. Lots of other professional organizations charge way more to be a member in good standing, and people [...]
"Journalism Online" Revenue-Generating Scheme Is About 10 Years Too Late
Great idea — lousy timing. That’s my assessment of Journalism Online, the new venture that aims to wring some revenue for traditional media out of Internet users accustomed to getting free access.
It’s a noble goal, but it’s woefully late. Internet users are WAAY past being willing to pay for stuff they’ve gotten used to accessing [...]
It's The Content, Not the Pipes
As this blog has noted many times, PR writing needs a major, major upgrade. On second thought, cancel that — as long as PR writing sucks, I’ll probably still be able to make a living, because I know how to string two words together.
But seriously — I would like to see the profession’s writing skills [...]
All Together Now: Bloggers Are Real Media!
Thank you, City of Long Beach, CA, for giving us all another reminder that the world has changed and that there’s this new thing called the Internet and a new medium called “blogs” and that together they are “new media.”
The story: An aviation blog called “The Cranky Flier” got a good little story: that JetBlue [...]
Does Dan Abrams Have Any Clients Yet?
There’s certainly been a lot of coverage of MSNBC’s Dan Abrams and his venture into corporate communications and marketing, Abrams Research. Besides being a TV personality (which guarantees some name recognition), Abrams has stirred some interest in his fledgling venture because he claims he is using journalists as moonlighters to do some of the communications [...]