A Must-Have Measurement Checklist by KD Paine
KD Paine, the Queen of PR Measurement, has just put out a must-have checklist for PR Measurement programs. You can download it here, and following is an executive summary:
Define the objectives of your PR program, and what you hope to accomplish with a measurement report (e.g., increase your budget, get more internal support)
Define the audiences [...]
Was Maddow's Rant Against PR Fair or Foul?
By now you’ve probably heard about the otherwise wonderful Rachel Maddow’s rant about PR and specifically, about industry giant Burson-Marsteller, regarding B-M’s representation of AIG, the big insurance company that has gotten tens of billions of dollars in taxpayer bailout cash.
Maddow let her inner media whiner out and went on a classic anti-PR rant about [...]
Breaking into TV News: Black and Blue and 2 Shades of Green
If you want to generate TV coverage, don’t kid yourself — your story needs to be simple, easy-to-understand and have good visuals. TV is a powerful but simplistic medium that serves the lowest common denominators of our society. That’s not necessarily a bad thing or a putdown — there’s a place for CNN, and a [...]
Journalists Expect to Receive Your Press Release Via Email
The headline of this post may sound stunningly obvious, but let me repeat and explain: the vast majority of journalists prefer to find out about your press release by getting it in their email inbox.
According to a survey of more than 2,300 journalists conducted by Bulldog Reporter and TEKgroup International, email was the preferred [...]