If your corporate web site looks credible, media sites will link to it
Time and again, the biggest complaint from journalists trying to do company research on the web is corporate web sites are hard to navigate and hard to use. “If they’re not usable, we’ll just go to Google,” says Dan Gaines, managing editor of LATimes.com.
But a good credible corporate site? Gaines says that more and more, [...]
Attention PR Clients: You Have Control, So Use It!
If your business is healthy or big enough to have or need an outside PR agency, you are a prized commodity these days. So act like it! You don’t have to take what the agency gives you, you can demand what you need, hold them accountable, and fire them if you have to. It’s your [...]
The Big PR Lesson of "Thank You For Smoking"
I finally got around to seeing “Thank You For Smoking” last week — my bad. It’s an absolute must-see for anyone in the PR industry and if I was a university PR professor, I would use this film in my course and devote a couple of weeks to watching and analyzing it. It is a [...]
News Wires Are for Web Dissemination, Not Reaching Newsrooms
I did a release this morning about my interesting new client, Shareholder Representative Services. They are a very successful new company pioneering a new market niche in the venture capital space.
The release was about a new client win. Now, the vast, vast majority of new client press releases are turgid and boring and will get [...]
Media Still Underwhelmed By Press Areas of Corporate Web Sites
Here’s another area that PR needs to get right yesterday if we are to survive or grow as a business over the long-term: meeting the needs of journalists via our corporate web sites.
All too often, our sites are repositories of incomplete or merely promotional information, rather than the facts and figures that journalists need to [...]
MatchPoint is a Worthy New Addition to Your PR Toolbox
I tried out MatchPoint, the new PR list-building web site, and I think it’s very good and interesting. And I give the creators, Peter Himler and eNR, an A++ for thinking up something new and innovative to add to the PR Toolbox.
MatchPoint works as follows: you copy the text of your press release into MatchPoint’s [...]
Why Media Interviews Are Like Listening to the Radio
Anyone who listens to the radio knows that the time is split between “content” and commercials. Even public radio now has its share of commercials.
When you are listening to content on the radio, you instinctively feel like you are getting what you want. But you only endure the commercials, waiting for the content to resume.
Sitting [...]