http://www.catchingflack.com/2009/01/pitching-wire-services-is-always-a-key-media-relations-tactic/ Mon, 22 Jun 2009 13:01:09 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.catchingflack.com/2009/01/pitching-wire-services-is-always-a-key-media-relations-tactic/comment-page-1/#comment-109 Linda Forrest Wed, 21 Jan 2009 22:47:36 +0000 http://catchingflack.com/?p=732#comment-109 Agreed, the successful pitching of a story to a newswire potentially brings a story a much larger audience. Where appropriate, we too always include the appropriate wire reporters and bureau chiefs in our outreach plans as this tactic has worked well for us in the past. If your clients all operate in a specific sector, say entertainment, health or technology, building ongoing awareness and a good relationship with the beat reporters at the wire services can pay additional dividends as your clients become expert resources that can be called upon when the reporter is writing a trends piece or wishes to include expert insight in a more broadly focused piece. This indirect coverage can be invaluable and often lends credibility where a more obviously promotional article might be overlooked. Agreed, the successful pitching of a story to a newswire potentially brings a story a much larger audience. Where appropriate, we too always include the appropriate wire reporters and bureau chiefs in our outreach plans as this tactic has worked well for us in the past. If your clients all operate in a specific sector, say entertainment, health or technology, building ongoing awareness and a good relationship with the beat reporters at the wire services can pay additional dividends as your clients become expert resources that can be called upon when the reporter is writing a trends piece or wishes to include expert insight in a more broadly focused piece. This indirect coverage can be invaluable and often lends credibility where a more obviously promotional article might be overlooked.

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