The 3 Essential Skills of PR – Part 3
In my first post in this series, I laid out the three skills every PR person should have if they want to succeed:
Developing strategy
Writing
Pitching
Today, let’s talk about pitching.
At first glance, pitching might appear to be the most tactical element of PR and not one of the three essential skills. But in fact, it is the [...]
The 3 Essential Skills of PR – Part 1
There are three essential skills every PR person should have if they want to succeed:
Developing strategy
Writing
Pitching
In today’s post, let’s talk about how to be a strategist. Tomorrow and Wednesday, we’ll cover the next two.
Being a strategist is the hardest part of PR, which is why the best strategists get the big bucks and the best [...]
The 3 Essential Skills of PR – Part 2
Yesterday, I laid out the three skills every PR person should have if they want to succeed:
Developing strategy
Writing
Pitching
In yesterday’s post, I talked about being a strategist. Today, let’s talk about writing. Tomorrow, we’ll talk about pitching.
As I’ve said repeatedly on this blog, the paucity of good PR writers is baffling. It may be the single [...]
Back to the future!
Well, my BNET blog is about to be history. I got cashiered — not enough traffic to please the corporate bosses.
Oh well. The pay wasn’t great, but it was cool to actually be pulling a paycheck blogging.
So I’m back here, having learned two key things:
How to focus on what my audience wants, rather than just [...]
Think Differently to Keep Going in a Recession
We’re in a recession. If your business is going gangbusters, keep going! But if your business is softening or contracting, or if you’re afraid of that happening next year, you’ve got to think up some new ideas.
You know what they say: you can’t keep doing the same thing over and over and expect a different [...]
Newsforce Offers A New Option for Your Press Releases
There are thousands of press releases issued every day, and most of them get almost no coverage and generate almost no awareness. Yet the press release is still the number one tactic in the PR arsenal.
Most practitioners, it would seem, have at least realized that press releases are now more than just one-way announcements to [...]
Good Auto Industry PR Means More Than Flying Coach
So GM and Chrysler say they “get it” and that their CEOs won’t be flying in corporate jets when they return to DC this week for Round Two of begging/arm-twisting/cajoling/blackmailing Congress into forking over billions of dollars to their companies. (Ford hasn’t said yet what its CEO will do to get to Washington)
“We’ve gotten the [...]