Physical Media is So Not Dead
I’ve been meaning to reply to Steve Rubel’s post of earlier this month for some time — namely, his thesis that within five years, non-digital media will be dead or almost dead. To wit:
I want to make a bet with you today. By January 2014 I will wager that in the US almost all forms [...]
To Stay Relevant, You Better Learn About Digital Marketing
Contrary to conventional wisdom, many of the “traditional” functions on PR are not going away any time soon. These include things like media relations, crisis PR and trade shows. Companies will still need people to do these things. Media relations, in particular, is not going away, despite dire warnings about the death of the mainstream [...]
Eating My Own Dog Food: Keep Posting to Your Blog!
Quick history: I posted 4-5 times a week for BNET when this blog was there, even posting in advance while I travelled with my family in Europe over the summer. So after that blog ended earlier this month, I breathed a sigh of relief. No more blogging every day if I didn’t want to, right? [...]
Arrington and TechCrunch Say No to Embargoes
Thinking about pitching an embargoed story to TechCrunch, arguably the top new media web site about emerging technology? Don’t. TechCrunch Supreme Leader Michael Arrington has decreed that the site will no longer honor embargoes and will, in effect, only accept exclusive stories from PR folks they trust.
In Arrington’s typical over-the-top egomaniacal style, he makes this [...]
Jobs' Health Creates PR Nightmare for Apple
Apple announced Tuesday that Steve Jobs will not give his customary keynote address at Macworld in San Francisco next month and will be replaced by an Apple executive.
What was left unsaid was: why?
As Apple-watchers know, Jobs has had cancer and in his most recent appearance for Apple, looked thin and sort of gaunt. I don’t [...]
Don't Do These Things If You Want to Get Hired
My new Twitter buddy, PRjobs (aka Lindsay Olson), has written a nice primer over at PRNewser about why people don’t get hired for jobs they want. It really applies to any industry, but Lindsay is a PR headhunter, so it’s focused on our industry.
The tips in a nutshell:
Don’t let your ego hang out there
Focusing on [...]
Thinking Like This Is Killing the Print Media
My copy of the San Francisco Chronicle this morning came wrapped in a page-and-a-half ad touting the beginning of Emirates Airlines’ new SF-to-Dubai non-stop luxury flights. A great ad placement in a difficult time for the print newspaper business.
Inside the paper, on the top of Page B1, was a story critical of Emirates because they [...]
PR Guy's Wet Dream
They held a little happy hour party for Robert Gibbs, Obama’s incoming press secretary, in DC the other day. Invitation read:
“Jim Jordan and the DSCC Class of 2002 Wish to Honor Robert and Mary Catherine Gibbs with Drinks, Laughs, some Humiliating Deference, Respect and Sucking Up.”
How many PR people have journalists sucking up to them?