Where Would You Rather Work, In-House or at a PR Agency?
There are basically two places in private enterprise where PR people can work: inside a company, or at a PR agency that has companies as clients.
Both offer their own pluses and minuses. For starters, check out a post on PRSA’s blog on the subject, which got me thinking about the subject. They posted on the [...]
Have You Noticed the Changes at the Wall Street Journal?
The Wall Street Journal is right in the thick of the Crisis on Wall Street and the $700 Billion Bailout — “it’s like a post-9/11 atmosphere. People are eating and sleeping this thing every day,” says Don Clark, deputy bureau chief of the Journal’s San Francisco bureau.
But the current crisis isn’t the only big change [...]
Poll: How Do You Distribute Your Press Releases?
Do you put your press releases on a wire service, or do you email them directly to the media? Do you post them on your web site or blog? Do you use one of the traditional PR wire services — Business Wire, PRNewswire or Marketwire — or newer distribution services such as PRWeb?
A media colleague [...]
Public Speaking Tip: Don’t Emulate Obama
If Barack Obama is indeed elected President, he will turn out to be one of the most articulate Presidents ever. I’ve been listening to Obama read his two books (Dreams From My Father and Audacity of Hope) on CD and he is a joy to listen to. As a writer and public speaker, I am [...]
Newsvetter Helps You Figure Out How to Make News
The biggest disconnect in the media-PR relationship is the definition of “news.” News people have a keen sense for the kind of information they want to present as “news” to their audience, while PR people unfortunately find themselves pitching all sorts of information to journalists that either isn’t news at all or isn’t the kind [...]
A Spinmeister’s Guide to Watching the Debates
Assuming it goes off as planned, Friday night’s Presidential debate will be worth watching as much for the political theatre as for the actual policies and strategies outlined by the two Commander-in-Chief wannabes.
The Presidential debates have become the Academy Awards of spinning. The campaigns try to spin expectations before the debate, and as soon as [...]
Candidates Both Fall Flat With Their Bailout PR Stunts
Barack Obama and John McCain both ventured into the realm of PR stunts Wednesday in response to the Wall Street financial crisis, and both fell flat with their efforts.
First, let’s stop for a sec and define a PR stunt: an action or announcement that’s more flash than substance. Now, let’s define a good PR stunt: [...]
Time to Overhaul Financial Sector PR
Do you trust the firm you’ve entrusted your retirement savings to? I mean, really trust them? Because this week, if you don’t, or if your investment manager was Lehman Bros., you’re having a bad week, and you’re looking at more of the same for awhile.
And if you’re in financial services PR? Toss the last 15 [...]
Are You Changing Your PR Plans This Week?
This is a very strange time in public communications. On one hand, you’ve got a full-fledged Wall Street crisis and a contentious Presidential campaign dominating the news. But on the other, it feels mostly like business-as-usual. This crisis doesn’t seem to be griping the business community as completely as, say, the 9/11 attacks did.
So my [...]