U.S. Army Needs PR Help in Iraq
Got some extra time on your schedule? The U.S. Army is looking for a PR contractor to provide “information operations” support to the military in Iraq.
According to PRWeek:
Work for the account involves a wide range of communications activities, including monitoring and analyzing Arabic and Western media; spokesperson training; and development and dissemination of TV, radio, [...]
Embargoes Are Still Alive and Kicking
The results of our poll on the use of embargoes are in, and it’s pretty evenly split between people who think embargoes are history and people who still think they have value as a PR tactic.
That means that for the time being, embargoes are still with us.
So if that’s the case, here are a couple [...]
Five Ways to Make Pitching More Productive and Less Painful
Most PR people I know don’t like to pitch stories to the media. A big part of the problem is that the people doing the pitching are at a big disadvantage: they are essentially ill-prepared to be successful, and that drives the fear and anxiety.
So what can you do to prepare yourself better? Here are [...]
Is the Olympics Drowning Out Other Coverage?
Have you been holding back news because you are afraid of it getting swamped (no pun intended) by Olympics coverage? On the other hand, are you using the Olympics as a smoke screen to release less-than-positive news?
I ask these questions because I got a follow-up from the PR rep for Women Against Fantasy Sports to [...]
Poll: Have the Olympics Affected Your PR Strategy?
Has the wall-to-wall coverage of the Olympics affected your PR strategy? Did you avoid releasing news during this period, fearing a lack of coverage, or did you release bad news during this period (also to avoid coverage)?
If you have sports-related products or something to do with China or the Olympic movement, did you try to [...]
Podcast Interview With Author of “The Fame Formula”
If you’re interested in how the news media creates and sustains fame, if PR alone can manufacture a celebrity or whether or not any press is good press, download this interview with Mark Borkowski, author of the new book, “The Fame Formula.”
Go to the podcast with Mark Borkowski.
[BTW — the above was taken directly from [...]
Is There Still a Use for Embargoed News Releases?
The embargo has been one of the most useful tools in the PR toolkit. It allowed newsmakers to get their news out in a timely and orderly fashion, and it allowed journalists a little extra time to work on future stories.
And the buggy whip was a key product in its time, too.
Now, in the ages [...]