Best Practices of PR Departments
How do the best PR departments operate? The authors of the USC-Annenberg study of PR departments compiled a list of 13 best practices among the more than 500 PR departments that responded to their survey:
Maintain a higher than average ratio of PR budget to gross revenue.
Report directly and exclusively to the C-Suite.
Optimize the C-Suite’s understanding [...]
PR’s Relationship With Top Management is Improving
According to the USC-Annenberg study of 520 PR departments in the U.S., PR practitioners are feeling very good these days about their relationship with top management.
This survey result is at odds with conventional wisdom, which has PR people perpetually wringing their hands about their perceived lack of status with the C-Suite. I think we’ve arrived, [...]
Poor Evaluation Methods Remain the Achilles Heel of PR
According to the USC-Annenberg study of PR departments, PR is doing a somewhat better job of evaluating its contribution to the achievement of key corporate goals, but we remain far from successful in developing and using evaluation methods that really get the bosses’ attention.
“The authors believe that the profession is doing itself a great disservice [...]
Corporate PR Budgets Are Solid, Despite Economic Uncertainty
According to the USC-Annenberg Study of PR departments, PR departments on average saw their budgets increase by 7% in 2007, and they expected their budgets to increase by 5% in 2008. The survey was taken in the second half of last year, when there was much less talk of recession and the subprime mortgage crisis [...]