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Posted by jongreer on May 14, 2008 · Leave a Comment
Search around the web on Google News or elsewhere for the day’s round of press releases and you’re likely to find a vast majority still being written and distributed in the pseudo-news format that has been prevalent for decades. I’m not exactly sure why this model gained supremacy, because it has never been a particularly [...]
Posted by jongreer on May 12, 2008 · Leave a Comment
In brief:
Email filtering is now starting to be used by bloggers to block and delete PR spam before it even reaches the intended recipient
There really haven’t been many consequences to spamming journalists with unwanted PR pitches — until now.
In what is sure to be the beginning of a trend, a blogger has posted the [...]
Posted by jongreer on May 9, 2008 · Leave a Comment
In brief:
Lessons learned in corporate blogging from LinkedIn’s corporate blogger, who also links to a post by a blogger at EMC Corp. about their lessons learned
Face it — if you don’t already have a corporate blogging program, you’re probably going to have one in the next couple of years. It’s a little like the early [...]
Posted by jongreer on May 7, 2008 · Leave a Comment
Following up on the BNET1 post, CEO Candor on Steep Decline:
The post reports on the decline in trustworthiness of CEOs as measured by their perceived candor in the letters to shareholders that accompany annual reports. The study, by Rittenhouse Rankings, says that more and more CEOs are making “confusing and misleading statements” or creating a [...]
Posted by jongreer on May 7, 2008 · Leave a Comment
Sarah Lacy of BusinessWeek.com caused quite a stir a few weeks ago when she conducted an on-stage interview of Facebook CEO Mark Zuckerberg at SXSW and asked a lot of off-the-wall questions that the tech-heavy audience thought was disrespectful and irrelevant. They were posting their thoughts from the auditorium on Twitter and the story started [...]
Posted by jongreer on May 6, 2008 · Leave a Comment
Here’s a good one: Coach bags doesn’t like that its trademarked products are so often counterfeited and sold as real. So as part of its anti-counterfeiting initiative, it teams up with a college PR class to create a fake blog about a college student who loses her genuine Coach bag, posts signs on campus offering [...]
Posted by jongreer on May 2, 2008 · Leave a Comment
My colleague Sean Silverthorne over at BNET’s Harvard Business School blog tips me off to the temporary news web site created for the announcement of the proposed Delta-Northwest merger. His post is entitled “The Press Release of the Future” and indeed, this is a very creative, smart and modern way to use the Internet to [...]
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