Generally Accepted Practices in Public Relations Departments
The Strategic Public Relations Center at USC has released its annual study of Generally Accepted Practices in internal PR departments, and it is chock-full of insights that should be valuable both to inside communicators and outside consultants.
The study looks at practices across-the-board including budgets, evaluation, reporting lines, use of outside agencies, management’s perceptions of PR, [...]
Scott McClellan Sells Out the PR Industry
Scott McClellan is going to be rich man. The former Bush press secretary’s about-face regarding what he and the White House said while he was Bush’s spokesman will make his book fly off the shelves and will probably double his speaking fee (and the demand for his services).
It’s safe to say that if McClellan had [...]
How to Do Your Own Trendspotting
Porter Novelli trendspotter Marian Salzman spots trends for a living. In a recent interview, she shared some of her secrets for identifying the latest craze (UPDATE: Salzman sent her white paper to Catching Flack: Porter Novelli’s 10 Trends)
There are basically three stages involving trends related to brand stewardship. The first is “discovery.” This is when [...]
Getting Your Agency Ready to Survive the Downturn
While it’s not certain that there will be a broad and prolonged economic downturn, there are already signs of weakness and the first reports of layoffs at PR agencies are starting to roll in. Is your agency ready to withstand the downturn?
According to PR agency management experts Bruce Bishop and Rick Gould, the key to [...]
Useful Buzzwords to Get You Through the Week
Feeling a syngergistic need to multi-task? Hoping to have a results-oriented week full of out-of-the-box thinking? Want to take your PR writing and corporate-speak to the next level? Then here’s a crib sheet for you: a fresh article on the latest in corporate and PR buzzwords, courtesy of PRSA’s Tactics and Strategies.
Here are a few [...]
PR Lists: Worth the Trouble?
Some companies expend a lot of energy to fill out applications to be listed among the “most admired” or “the best places to work.” But do these lists really impact the business in any meaningful way, or are they effectively make-work projects for the PR department?
Burson-Marsteller came out with a list of the most sought-after [...]
Bush Online Interview a Wake-up Call for PR
George Bush’s online on-camera interview this week on the web site Politico marks a turning point in the use of the media — one that the C-suite ought to take note of.
The interview itself is unremarkable — it’s the decision to do an interview online that’s worth noting. Somewhere in the White House communications machinery, [...]