More on Kodak’s “Chief Blogger” and Helpareporter.com
I had a chance to chat with Kodak’s Jenny Cisney this week about her new title of “Chief Blogger” for Kodak. She said it was inspired by a Wall Street Journal article that talked about the role of blogging in corporate communications. Here’s an excerpt: Blogging as a job has emerged as companies of all [...]
Helpareporter.com Hits a Speed Bump
Helpareporter.com (HARO) is a wonderful new free service that collects queries from reporters seeking sources and passes them along to PR pros. But it hit a speed bump yesterday that could ultimately doom the service. Turns out one of the subscribers was republishing the emails from HARO on a blog. That generated the following email [...]
Charlie Rose Says “Be Authentic”
I’m at the Bulldog Reporter 2008 Media Relations Summit, and the first keynote was a very interesting and fun conversation between PR legend Howard Rubenstein and TV personality Charlie Rose. Charlie really represents the high-water mark of media interviewers: he has a one-hour show, commercial-free, on PBS, and he likes to get in-depth with his [...]
Environmental Messages Need to Be Authentic
It’s not news that the environment and sustainability are hot topics and that many companies are striving to “green” their corporate images. But a new report by Nielsen Online says you better not try “greenwashing” or the environmental blogosphere will take you to task. Instead, said Nielsen, “consumers expect consistency in action and authentic and [...]
Why Journalists Need PR People
Yesterday, we heard from Steve Yoder of The Wall Street Journal, who explained how to do a better job pitching stories to the Journal. Steve shared his thoughts at a PRSA Silicon Valley Media Training workshop last Friday. Steve also told us his Top Nine Reasons Why Journalists Need PR People: Access: journalists recognize that [...]